Designer Sue Wong Announces Disney's Alice in Wonderland-Inspired Fashion Collection

Designer Sue Wong Announces Disney's Alice in Wonderland-Inspired Fashion Collection

"Sue Wong for Walt Disney Signature" Line Launches Nationwide February 2010

LOS ANGELES, Jan. 15 /PRNewswire/ -- Leading fashion designer Sue Wong announced today the launch of Sue Wong for Walt Disney Signature, a high-end dress line inspired by Disney's "Alice in Wonderland." Tim Burton's highly anticipated film, featuring favorite characters from the classic Lewis Carroll tales, hits the big screen on March 5, 2010 (U.S. theatres). The line developed in collaboration with Disney Consumer Products will launch nationally in February 2010 as a special limited edition collection for Spring 2010.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100115/NY38518 )

Sue Wong for Walt Disney Signature will feature pieces influenced by key story characters and locations, including Alice, the Red Queen, the White Queen, the White Rabbit and the talking flower garden. The Alice In Wonderland-inspired collection will showcase unique details inspired by the film, such as Victorian antique lace and vibrant details, while offering Sue Wong's signature style: romance, femininity and exquisite hand-craftsmanship.

"I have long been mesmerized by the fantastical tales of Alice and her surrealistic adventures in Wonderland and am thrilled to be collaborating with Disney on this project," explains designer Sue Wong. "This classic story, along with Tim Burton's inspired interpretation, lends itself especially well to my design aesthetic, which is whimsical and fun, while adding yet another element of creativity and expression to my artistic process. It is an honor to help bring this marvelous tale to life."

"Disney has been influencing fashion trends for several years thanks in part to the universal appeal of our characters and to the inspiration from such creative works of art as Tim Burton's Alice In Wonderland," said Robert Oberschelp, director, Disney Lifestyle Collections for Disney Consumer Products. "Our collaborations with top designers like Sue Wong have also enabled us to keep our lifestyle collections fresh and vibrant serving up an aspirational effect with consumers and Disney fans of all ages."

Ranging from $329 to $609, the Sue Wong for Walt Disney Signature collection will be available in fine department stores such as Bloomingdale's, Neiman Marcus, Saks Fifth Avenue, Nordstrom's, Lord and Taylor and Macy's, as well as on www.SueWong.com.

ABOUT SUE WONG

Sue Wong lives for one thing: To spread glamour and beauty! Alluring and evocative, a Sue Wong design often echoes period style while remaining modern and utterly of the moment. Whether suffused with the sensuous Hollywood glamour of her muses --- Garbo, Dietrich, Lombard --- or steeped in the mystery of a Moroccan seraglio, her creations teem with romance and a restrained opulence. Capturing that spirit with accessible designs of exceptional glamour and beauty, Sue Wong has found a calling she revels in, as couturier to everywoman. Her collection enchants as it empowers, leaving a trail of speechless romantics in its wake.

About Walt Disney Pictures' Alice In Wonderland From Walt Disney Pictures and visionary director Tim Burton comes an epic 3D fantasy adventure, Alice In Wonderland. Johnny Depp stars as the Mad Hatter and Mia Wasikowska as 19-year-old Alice, who returns to the whimsical world she first encountered as a young girl, reuniting with her childhood friends: the White Rabbit, Tweedledee and Tweedledum, the Dormouse, the Caterpillar, the Cheshire Cat, and of course, the Mad Hatter. ALICE IN WONDERLAND comes to the big screen in Disney Digital 3D(TM) on March 5, 2010 (U.S. theaters).

ABOUT DISNEY CONSUMER PRODUCTS

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. For more information, please visit www.disneyconsumerproducts.com.

First Call Analyst:
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Photo: http://www.newscom.com/cgi-bin/prnh/20100115/NY38518
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Source: Sue Wong

CONTACT: Caroline Curtis of Rogers & Cowan, New York, +1-212-445-8477,
ccurtis@rogersandcowan.com; or Alicia Van Dis of Sue Wong, Los Angeles,
+1-213-388-7400, alicia@suewong.com; or Nidia Tatalovich of Disney Consumer
Products, +1-818-544-0399, nidia.tatalovich@disney.com

Web Site: http://www.suewong.com/

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Profile: International Entertainment