Borders Celebrates Upcoming Percy Jackson Film with Movie Cast Tour Events, Fan Parties, Exclusive Gift with Purchase, Online Content and More

Borders Celebrates Upcoming Percy Jackson Film with Movie Cast Tour Events, Fan Parties, Exclusive Gift with Purchase, Online Content and More

Cast event will take place at Borders in Novi, Mich. at 5 p.m. today

ANN ARBOR, Mich., Jan. 20 /PRNewswire/ -- Borders is celebrating the Feb. 12 release of Fox's "Percy Jackson and the Olympians: The Lightning Thief" with a host of exciting fan offerings that would impress Zeus himself. From movie cast appearances in select Borders locations, including one today in Novi, Mich., and Percy Jackson fan parties in stores nationwide Feb. 6., to a free gift with purchase and exclusive online content, Borders is the destination for all things Percy Jackson.

   (Logo:  http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )    New Percy Jackson Book and Gift with Purchase  

Fans can now purchase in Borders stores nationwide "Percy Jackson and the Olympians: The Ultimate Guide," a hardcover, fully illustrated comprehensive guide to gods, monsters and all things Percy Jackson. This novelty companion to the bestselling series comes complete with trading cards, full-color diagrams and maps. With the purchase of this book -- and any Percy Jackson product that totals $9.99 -- fans will receive free, while supplies last, the Borders exclusive sew-on/iron-on "Camp Half-Blood" patch, which features the bold insignia of the demigod camp.

Movie Cast Tour Events in Select Stores

Borders has teamed with Twentieth Century Fox to host in-store appearances with the four young stars of the upcoming motion picture event "Percy Jackson and the Olympians: The Lightning Thief." Today's event, which kicks off at 5 p.m. at the Borders store in Novi (Metro Detroit), will feature cast members Logan Lerman (Percy Jackson), Brandon T. Jackson (Grover), Alexandra Daddario (Annabeth) and Jake Abel (Luke). They will answer fan questions during a dedicated Q&A, after which they will sign "Percy Jackson and the Olympians: The Lightning Thief" movie posters, books from the series and Percy Jackson memorabilia.

A wristband is required to access the signing line. Fans are permitted to have one item signed and there will be no personalization of items. Borders will host an additional event at the Marietta, Ga. location Feb. 6 at 4 p.m., which will include the aforementioned cast members with the exception of Jake Abel. (An event was previously held at the Borders store in San Francisco Jan. 14.)

Percy Jackson In-Store Parties

Borders stores nationwide will host in-store Percy Jackson fan parties Feb. 6 beginning at 2 p.m. giving attendees the opportunity to come together to celebrate their favorite demigod. During the parties, fans will enjoy a spirited debate on topics surrounding the book, the upcoming film, movie cast and more. Party attendees will also enjoy an adrenaline-pumping trivia challenge, as well as "Olympian" games that could include a toga wrap race, arm wrestling, discus and javelin throwing. Activities will vary by store. Visit the Store Locater tab on Borders.com to find a participating location.

Online Content

Percy Jackson fans can enjoy exclusive online content including interviews with author Rick Riordan and Alexandra Daddario, who plays Annabeth in the film, all at http://www.bordersmedia.com/backlot/percyjackson.asp. More content will be added to the page including additional cast interviews Borders secures at today's cast appearance event.

About "Percy Jackson and the Olympians: The Lightning Thief"

"Percy Jackson and the Olympians: The Lightning Thief," based on the first book in Rick Riordan's bestselling Percy Jackson series, finds trouble-prone teen Percy Jackson having problems at high school -- but that's the least of his challenges. It's the 21st century, but the gods of Mount Olympus seem to have walked out of the pages of Percy's Greek mythology texts and into his life -- and they're not happy. Zeus' lightning bolt has been stolen, and Percy is the prime suspect. Now, Percy and his friends must embark on a cross-country adventure to catch the true thief, save Percy's family and unravel a mystery more powerful than the gods themselves. The film opens in theaters everywhere Feb. 12.

About Fox Film Entertainment

One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International, and Twentieth Century Fox Animation.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE:BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 25,000 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.

First Call Analyst: Wilhelm, Ed
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO

Source: Borders

CONTACT: Mary Davis, Borders, +1-734-477-1374,
mdavis4@bordersgroupinc.com

Web Site: http://www.borders.com/

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Profile: International Entertainment