Unicorn Media's Media-as-a-Service(TM) Solution Supports New Alice Cooper Site to Promote Rocker's Solid Rock Organization and Teen Center

Unicorn Media's Media-as-a-Service(TM) Solution Supports New Alice Cooper Site to Promote Rocker's Solid Rock Organization and Teen Center

TEMPE, Ariz., Dec. 16 /PRNewswire/ -- When he's not raising the roof at his renowned concerts to worldwide audiences, rock legend Alice Cooper is busy raising awareness and money for his Solid Rock organization in order to build his dream - The Rock Teen Center - a safe haven for teens to get off the streets and into programs that will change their destiny. Now with the help of Unicorn Media, who recently redesigned and launched the new alicecoopersolidrock.com site, the message has a global reach like never before.

Built on Unicorn Media's innovative Media-as-a-Service(TM) solution, the new site provides information on Cooper's Teen Center, annual fundraising events including Alice Cooper's Pro-Am Golf Tournament and the upcoming Christmas Pudding, a variety show famous for being an entertaining blend of comedy, music, dance and surprise performances. Utilizing Unicorn's customizable player to display a dynamic playlist, visitors to the site are able to view thousands of images from past events, interviews with Alice and much more. Unicorn's proprietary ingestion and transcoding technology made reformatting Solid Rock's existing video library a simple and easy process, resulting in a high-quality playout, even at reduced file sizes, allowing them to include as many video assets as they wished. Unicorn's Smart Syndication(TM) tools also give Solid Rock the ability to distribute their media content to any IP-enabled device whether Mac/PC, mobile device or set-top box.

Scheduled to be built on the campus of Grand Canyon University in Phoenix and another potential site. The Rock will feature a school of rock, sports facilities, and other recreation and educational activities to positively change the lives of teens. The center will be a youth haven where kids can get hands-on experience within the music industry trade as well as expressing themselves through music, sports, education, dance, gaming, and social interaction in a loving environment. The 30,000 square foot facility will also be home to a coffee house, concert hall, state-of-the-art recording studio, computer lab, game room, basketball court, rock climbing wall, and more, the majority of which will be operated by the teens themselves.

"I am thrilled with the work Unicorn has done for Solid Rock and the Rock Teen Center," says Alice Cooper, who is on the last leg of his worldwide tour. "They have made it possible to get the word out to not only our local community, but the entire world, at a quality like no other. We couldn't be more excited about the new site and can't wait to share our mission online."

According to Andrea Graziani, Vice President of Marketing at Unicorn Media, "From our very first meeting with Alice Cooper and The Solid Rock organization, we felt the need to contribute in any way possible. Unicorn was thrilled to offer our technology to support such a great cause. We look forward to a long-lasting relationship with Alice Cooper and his team."

About Solid Rock

Founded in 1995 by rock legend Alice Cooper and longtime friend Chuck Savale, Solid Rock was established to raise money for other Christian organizations and individuals with like-minded missions. However, the dream went well beyond its original fundraising foundation. Thus, the idea of "The Rock" Teen Center was born and the primary mission of Solid Rock was realized. For more information on Solid Rock and the Rock Teen Center, visit http://www.alicecoopersolidrock.com/.

About Unicorn Media, Inc.

Unicorn Media, Inc. has developed an innovative Media-as-a-Service(TM) solution that changes the way content owners deliver their valuable video assets online. Unicorn delivers a comprehensive suite of services to upload, manage, syndicate, analyze and monetize media content to any Internet-connected device. Leveraging a globally distributed software platform and proprietary API, Unicorn Media has developed a Smart Syndication Technology(TM) that empowers customers to deliver high-quality video content, cut costs, accelerate time-to-market, reduce complexity and gain a competitive analytical advantage - all through a single vendor. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. Unicorn Media is a privately held, self-funded company. For additional information, please visit: http://www.unicornmedia.com/.

First Call Analyst:
FCMN Contact:

Source: Unicorn Media, Inc.

CONTACT: Jane Gordon, Gordon Creative Associates, +1-602-541-5040,
Jane@unicornmedia.com

Web Site: http://www.unicornmedia.com/

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Profile: International Entertainment