Rentrak Reports Engagement Metrics for Week Ending November 29, 2009

Rentrak Reports Engagement Metrics for Week Ending November 29, 2009

--'Stickiness' Index Measures Viewer Involvement--

PORTLAND, Ore., Dec. 7 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of November 23 through November 29, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

   Week of 11/23/2009 - 11/29/2009:       Index  Rating     Rank   Rank             Series                   Network      Index      1       3    Dancing With the Stars               ABC         183      2      52    2009 Soul Train Music Awards         BET         182      3     371    Futbol de Mexico                     TELF-B      175      4       8    NCIS                                 CBS         173      5      23    Criminal Minds                       CBS         164      6     131    Sortilegio                           UNIV-B      164      7      10    NCIS: Los Angeles                    CBS         161      8      24    A Dog Named Christmas                CBS         161      9      21    The Good Wife                        CBS         157     10     162    En nombre del amor                   UNIV-B      157     11       9    Desperate Housewives                 ABC         154     12     176    Comfort and Joy                      LIFE        153     13      16    CSI: Miami                           CBS         152     14     130    The Most Wonderful Time of the Year  HALL        152     15      27    House                                FOX         150     16      25    CSI: NY                              CBS         150     17     110    Wow Wow Wubbzy                       NICKJR      149     18      88    Sons of Anarchy                      FX          148     19      12    Brothers and Sisters                 ABC         148     20     197    Home by Christmas                    LIFE        148     21      98    White Collar                         USA         146     22     171    The National Tree                    HALL        145     23      97    NCIS                                 USA         141     24      63    Big Time Rush                        NICK        140     25      28    The Biggest Loser 8: Second Chances  NBC         140   

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

   Contacts: Rogers & Cowan for Rentrak Corporation             Sallie Olmsted                         Amanda Bartz             (310) 854-8124                         (310) 854-8151             solmsted@rogersandcowan.com            abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of of Rogers
& Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment