Rentrak Announces Top DVD Sales and Rentals for Week Ending December 27, 2009

Rentrak Announces Top DVD Sales and Rentals for Week Ending December 27, 2009

LOS ANGELES, Dec. 31 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , today announced the top ten DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures, per data collected for the week ending December 27, 2009 include:

   Rentrak Top 10 Selling DVDs*                                                             WEEKS IN   RANK TITLE                                   STUDIO    RELEASE   ---- -----                                   ------   --------   1    The Hangover                            Warner           2   ---  ------------                            ------         ---   2    District 9                               Sony            1   ---  ----------                               ----          ---   3    Harry Potter and the Half-Blood Prince  Warner           3   ---  --------------------------------------  ------         ---   4    G-Force                                 Disney           2   ---  -------                                 ------         ---   5    Inglourious Basterds                   Universal         2   ---  --------------------                   ---------       ---   6    Up                                      Disney           7   ---  ---                                     ------         ---   7    Star Trek                              Paramount         6   ---  ---------                              ---------       ---   8    Public Enemies                         Universal         3   ---  --------------                         ---------       ---   9    Julie & Julia                            Sony            3   ---  -------------                            ----          ---         Night at the Museum: Battle of the   10    Smithsonian                              Fox            4   ---  ----------------------------------        ---          ---     *Week ended December 26, 2009      Rentrak Top 10 Renting DVDs                                                              WEEKS IN   RANK TITLE                                  STUDIO      RELEASE   ---- -----                                  ------     --------   1    District 9                              Sony              1   ---  ----------                              ----            ---   2    The Hangover                           Warner             2   ---  ------------                           ------           ---   3    All About Steve                          Fox              1   ---  ---------------                          ---            ---   4    Inglourious Basterds                  Universal           2   ---  --------------------                  ---------         ---   5    500 Days Of Summer                       Fox              1   ---  ------------------                       ---            ---   6    Public Enemies                        Universal           3   ---  --------------                        ---------         ---                                              Anchor Bay   7    Beyond A Reasonable Doubt           Entertainment         1   ---  -------------------------           -------------       ---   8    Julie & Julia                           Sony              3   ---  -------------                           ----            ---   9    Four Christmases                      New Line            5   ---  ----------------                      --------          ---         Night At The Museum: Battle Of The   10    Smithsonian                             Fox              4   ---  ----------------------------------       ---            ---      

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About Retail Essentials®

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials®

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at http://www.rentrak.com/.

   Contacts:         Sallie Olmsted/Amanda Bartz                     Rentrak Corporation                     310-854-8124/8151  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment