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Tuesday, December 22, 2009

Paranormal Activity Comes Home for One Lucky Fan

Paranormal Activity Comes Home for One Lucky Fan

PARAMOUNT CELEBRATES BOX OFFICE PHENOMENON'S DEC. 29 DVD/BLU-RAY RELEASE WITH WORLD PREMIERE OF UNRATED VERSION IN REHOBOTH, MASSACHUSETTS

HOLLYWOOD, Calif., Dec. 22 /PRNewswire/ -- Paranormal Activity, the chilling surprise hit that had fans everywhere "demanding it," comes home on DVD and Blu-ray December 29. To celebrate, Paramount Home Entertainment will host the world premiere of an unrated version of the film for Jessica DiMeo of Rehoboth, Mass., the winner of the Paranormal Activity Red Carpet Home Screening sweepstakes.

Ms. DiMeo will receive an exclusive, red carpet premiere in her home that will be attended by Paranormal Activity's writer/director Oren Peli on December 28, one day before the DVD and Blu-ray become available in stores. Ms. DiMeo and her guests will be the first fans to see the unrated version, which includes a shocking alternate ending not seen in theaters.

"Paranormal Activity became a hit because it was championed by fans across the country," said Peli. "I'm delighted to be celebrating the DVD and Blu-ray debut with one of those fans."

In addition to the premiere screening and party, Ms. DiMeo will also receive a brand new home theater system that includes a Panasonic VIERA, a brilliant 42" flat-panel plasma HDTV featuring a 600Hz subfield drive and true 1080p high-definition resolution; and a Panasonic 1000W 7.1-Channel Home Theater System with a Blu-ray disc player and a built-in dock for Apple® iPod® and VIERA CAST support. The 7.1-channel home theater is a multimedia centerpiece to a complete home entertainment system so Ms. DiMeo and her friends can experience the full impact of Paranormal Activity, which is "even scarier when you watch it at home!" (Harry Knowles, AintItCool.com).

"I am so excited," said Jessica DiMeo. "Paranormal Activity was one of the scariest movies I've seen and I can't wait to meet the director and be the first person to see the alternate ending on Blu-ray with my brand new home theater system!" Established in 1643 as part of the Plymouth Colony, Rehoboth is one of Massachusetts' oldest and most historic towns.

"The fan support for Paranormal Activity made the film not just a success, but a true phenomenon," said Dennis Maguire, president Paramount Worldwide Home Entertainment. "It seemed fitting that we celebrate the film's DVD and Blu-ray debut with a unique event to bring this home for one of those fans."

Hailed as "a horror phenomenon" (Richard Corliss, Time) and "one of the scariest movies of all time" (BloodyDisgusting.com) Paranormal Activity drove filmgoers to demand that it play in their cities, ultimately earning over $100 million at the domestic box office. Loaded with suspense and punctuated by moments of sudden and unexpected horror right up to the shocking ending, Paranormal Activity is more frightening to watch at home, even with the lights on.

Paranormal Activity will be available as a single-disc DVD and two-disc Blu-ray that include the original theatrical version of the film, plus the unrated version with an alternate ending. The Blu-ray also includes a digital copy of the theatrical version. A small quantity of Paranormal Activity Limited Collector's Edition DVDs will also be available online, which include the single-disc DVD plus an authentic film cell from the movie on a collectible trading card and an individually numbered, limited edition t-shirt.

About Paramount Home Entertainment

Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

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Source: Paramount Home Entertainment

CONTACT: Brenda Ciccone of Paramount Home Entertainment,
+1-323-956-8091, Brenda_Ciccone@paramount.com


Profile: International Entertainment

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