New 3D Sports Experience Launching at Cowboys Stadium

New 3D Sports Experience Launching at Cowboys Stadium

Premiere Event December 13 at Cowboys Stadium: The Dallas Cowboys Continue their Tradition of Innovation with the First Ever Public 3D Broadcast 3D Broadcast to be Shown on World's Largest HDTV Display Live During the Dallas Cowboys-San Diego Chargers Game

 ARLINGTON, Texas, Dec. 11 /PRNewswire/ --    WHAT:  The Dallas Cowboys and HDlogix will explain HDlogix's new          ImageIQ 3D(TM) technology converting HD video signals from          the stadium's Sony 2D cameras to 3D in real time.           A press conference will be held prior to the game in which          the ImageIQ 3D technology will be used. Then, at the end of          halftime and during the start of the second half of the Dallas          Cowboys-San Diego Chargers game, the Cowboys will          display the first live 3D broadcast ever to be shown on          the world's largest HDTV display at Cowboys Stadium.          Measuring 160 feet in length and 72 feet in height on the          sideline boards -- the largest video board installation in          the world -- the four board video cluster, suspended 90          feet directly over the center of the playing surface, stretches          from the 20-yard line to the 20-yard line.           This broadcast is yet another way Cowboys Stadium          enhances the fan experience.  By taking the latest in 3D          technology and combining it with the world's largest HD          display, Cowboys Stadium will once again be the place          where technology and innovation come together for the          benefit of the fans in attendance.           The development of ImageIQ 3D was based on HDlogix's          expertise in live video communications and super-resolution          products. ImageIQ 3D incorporates sophisticated algorithms          such as real-time optical flow and image structure analysis          capabilities to reconstruct the entire geometry of the scene          contained within each video frame. Unlike other 3D conversion          solutions, ImageIQ 3D runs in real-time, without the need for          any manual intervention. ImageIQ 3D outputs true 3D stereo          video suitable for display on screens ranging from ordinary          televisions to the world's largest HDTV.      WHO:   The Dallas Cowboys Football Club and HDlogix    WHEN:  1:30 PM CST          Sunday, December 13, 2009    WHERE: Cowboys Stadium Radio Lounge (Silver Level)          1 Legends Way          Arlington, TX          Room: Radio Lounge         Media Contacts:                        Brett Daniels for the Dallas Cowboys                       972.556.9954 (office)                       bdaniels@dallascowboys.net                        Jim Carlson for HDlogix                       720.220.7753 (cell)                       jim@carlsoncopr.com  

First Call Analyst:
FCMN Contact:

Source: HDlogix

CONTACT: Brett Daniels for the Dallas Cowboys, +1-972-556-9954 (office),
bdaniels@dallascowboys.net; or Jim Carlson for HDlogix, +1-720-220-7753
(cell), jim@carlsoncopr.com

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Profile: International Entertainment