Cash4...Breakfast: Cash4Gold and MC Hammer launch Feed the Children's Breakfast2Live Campaign

Cash4...Breakfast: Cash4Gold and MC Hammer launch Feed the Children's Breakfast2Live Campaign

SHEFFIELD, England, December 9/PRNewswire/ -- Leading mail-in gold buyer Cash4Gold and MC Hammer, three-time Grammy award winner, today announced the launch of Breakfast2Live, a Feed The Children (UK) campaign. The Breakfast2Live campaign calls on groups and individuals around the UK to hold breakfasts to raise money for the charity's life-saving projects in developing countries and UK breakfast clubs.

Cash4Gold secured GBP10,000 for the charity by donating the money through the Big Give website, whose sponsoring Reed Organisation matched pound-for-pound Cash4Gold's pledge at the maximum contribution level of GBP5,000.

Brian Main, Charity Chief Executive of Feed The Children, said: "We thank Cash4Gold for its extremely generous contribution and are deeply appreciative of the company's - and MC Hammer's - proven and long-standing commitment to the critical work that we do. Breakfast is the most important meal of the day and we are asking people to take time out for just one meal to think about the thousands of children who need our help in this country and abroad. In the week commencing Monday, February 22nd we'd like people to run or join a breakfast event that will raise money for Feed The Children (UK)."

MC Hammer, three-time Grammy award-winner and celebrity endorser of Cash4Gold, said: "We're delighted to support Feed the Children's worthwhile campaign here in the UK. We want to help the campaign succeed in ensuring that more children around the world get the right they deserve - to eat breakfast. Cash4Gold and I have been involved in Feed the Children events for years, including distributing food to needy families and utilising social media to raise support for Feed The Children (US) following natural disasters in the Pacific and widespread flooding at home in Georgia."

Jeff Aronson, CEO of Cash4Gold, said: "Cash4Gold has for a long time supported Feed The Children in the US and we're pleased to be doing the same in the UK. We want to encourage as many people as possible to join us in supporting the vital work of this great organization. Hammer has five children and I have three, so helping kids is something very near and dear to our hearts."

Cash4Gold, the world's #1 gold buyer direct from consumers, launched in the UK in July 2009 and chose Sheffield as its base due to its renowned industrial roots as the Steel City.

          Feed The Children has a number of ideas of how people can raise money for     Breakfast2Live:          - You can host a breakfast and invite friends (get items       donated and then charge a small fee of say GBP5.00 per breakfast).     - Restaurants and cafes can donate a small percentage of the price       of a special 'Breakfast2Live' on the menu to the charity, or have a       collection tin on the day and ask for donations to the charity from       everyone eating in the restaurant.     - If you have regular coffee mornings, get a batch of cakes or       breakfast muffins donated or baked, invite your friends along and if       everyone pays about GBP1.50 for a cup of tea or coffee and a muffin you       can raise money that way.  

About Cash4Gold

Now open for business in the U.K., Cash4Gold is already well-established as the world's No. 1 buyer of precious metals, including gold, silver and platinum, from the general public. Cash4Gold has served over 900,000 customers since its inception, paying out millions of pounds for their broken or unwanted items. From its new base of operations in Sheffield, a city with a rich history in metal-working, Cash4Gold effectively provides its fast, secure, convenient, discreet and 100 percent satisfaction guaranteed services to customers all across the United Kingdom. Visit Cash4Gold's website at http://www.cash4gold.com or call +44(0)800-064-GOLD (4653).

About Feed The Children

Feed The Children works worldwide, as well as within the UK, to develop sustainable communities and provide food and other necessities for those in great need. The charity concentrates aid on children suffering the effects of poverty, especially those orphaned or abandoned. The charity believes that wherever there is famine, conflict, disease or poverty, it is always the children who are most vulnerable.

Feed The Children (UK) registered in 1994 and over the years the charity has helped millions of children and their families both at home and abroad. The charity relies on gifts from generous companies, individuals and organisations to donate the goods and financial assistance needed in order to support the various humanitarian and relief projects.

For more ideas about the 'Breakfast2Live' or to take part, call Feed The Children now on +44(0)118-932-0095 for more information. Website: http://www.breakfast2live.org.uk/

Source: Cash4Gold

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Profile: International Entertainment