ALTERNATIVE PRESS & RED Launch the Second AP Mini-Magazine

ALTERNATIVE PRESS & RED Launch the Second AP Mini-Magazine

NEW YORK, Dec. 21 /PRNewswire/ -- ALTERNATIVE PRESS' latest mini-mag (2009 Review/2010 Preview Edition), will be exclusively available in the music department of all Walmart stores this week for only $5! This 52 page mini-mag is fresh off the heels of the highly successful "Summer of Rock" mini-mag guide, which debuted at #165 on the Billboard Top 200. The double-sided cover features Cartel representing the best rock of 2009 and Motion City Soundtrack representing next year's new noise.

"We're so excited to be a part of these mini music magazines with RED," says Mike Shea, president/founder of AP. "In these difficult financial times during the peak holiday season, they are an innovative way to get a lot of new music into fans' hands at an affordable price. Since they're digest-sized, fans automatically have an extremely cool AP stocking stuffer to get for their brothers, sisters or friends."

The new AP Review/Preview mini-mag includes more than 25 exclusive band interviews and reviews, two limited edition cover artist rubber bracelets and a reversible locker poster. Also, each mini-mag comes with two bonus CD's with music from Say Anything, A Day To Remember, Hey Monday, Cage The Elephant, Relient K, Third Eye Blind and more!

In addition to the new mini-mag fans have a chance to win fantastic prize packs through two online contests:

   Customized Epiphone Guitars Contest:   http://www.apminimag.com/contest and www.altpress.com/contests    Friends Or Enemies Guest Editor Contest:   www.friendsorenemies.com/group/callingallwriterswanttogetpublished    ABOUT ALTERNATIVE PRESS:  

ALTERNATIVE PRESS magazine was started 25 years ago with the goal of being the definitive source for what was happening in the underground music scene. From its early days as a four-page fold-over fanzine distributed at punk-rock shows to the ambitious production values and international distribution it enjoys today, AP has consistently been on the forefront of breaking new artists. Beyond the magazine, AP has successfully expanded its brand through such avenues as The AP Tour, Altpress.com, tour programs, retail music guides and more. No matter which platform, AP prides itself on continuing to offer fans insight to the latest trends and hottest bands first.

ABOUT RED:

RED, a division of Sony Music Entertainment, is an artist development company with sales, marketing (retail & partnership marketing, digital strategy and online marketing), radio promotion and licensing divisions. Headquartered in New York City, the company is widely recognized as the industry leader in independent distribution and artist development. RED has been named Distributor of the Year/Medium Division two of the past three years by the National Association of Retail Merchandisers (NARM). RED's marketing outreach is unsurpassed in generating consumer awareness for artists, labels and brand partners. Recent RED success stories have included many RIAA Certified Gold and Platinum artists, including Matisyahu, Jason Aldean, Elliot Yamin and Hawthorne Heights, and break-out success stories such as Phoenix, Cage The Elephant, Passion Pit and Matt & Kim.

First Call Analyst:
FCMN Contact:

Source: RED

CONTACT: Sarah Landy, 'stache media, +1-212-404-0721,
sarah.landy@stachemedia.com

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Profile: International Entertainment