Univision and Eventus Present 'La Embajada de la Republica Deportiva' (The Sports Republic's Embassy)

Univision and Eventus Present 'La Embajada de la Republica Deportiva' (The Sports Republic's Embassy)

Unique Experiential Mobile Tour Extension to Univision's Marquee Sports Program Kicks Off Next Spring Across Top U.S. Hispanic Markets

MIAMI, Nov. 10 /PRNewswire/ -- Univision Communications Inc., the leading Spanish-language media company in the country, and Eventus, the leading full-service Hispanic experiential marketing, sports and entertainment company, announced today the development of a traveling experiential extension to Univision's flagship sports show "Republica Deportiva" (Sports Republic) with "La Embajada de la Republica Deportiva" (The Sports Republic's Embassy) mobile tour. For over a decade, "Republica Deportiva," with its unique and highly successful format, has been a highly rated program that features unparalleled coverage of U.S. Hispanics' favorite sports. The year-round "La Embajada de la Republica Deportiva" will take "Republica Deportiva's" high-energy content on the road to major Hispanic festivals, sporting events, and "hot spots" across top U.S. markets.

"This live event franchise is part of Univision's commitment to connect our viewers with marketers' brands in creative and new off-air platforms," says Ted Zagat, senior vice president, Franchise Development & Strategic Partnerships, Univision Communications Inc. "We are thrilled to partner with Eventus to deliver the excitement of the 'Republica Deportiva' experience to our loyal viewers in local markets for the first time."

"La Embajada de la Republica Deportiva" mobile experience will feature a state-of-the-art modular unit housing a replica of the highly recognizable sports bar-themed "Republica Deportiva" set, which will be used for periodic live broadcasts, video walls, and feature sports memorabilia from Hispanic athletes. Additionally, the mobile experience will feature an outdoor complex with highly interactive activities in soccer, baseball, boxing and basketball along with photo-taking opportunities, special celebrity appearances and autograph sessions, and of course the appearance of members of the beloved cast of "Republica Deportiva," including Fernando Fiore, Rosana Franco and Felix Fernandez, as well as the show's emblematic "Las Senadoras" (The Senators).

"La Embajada de la Republica Deportiva" will be fully supported across Univision's leading TV, radio, online and mobile platforms, complemented by Eventus' experiential marketing expertise. Taking the essence and excitement synonymous with "Republica Deportiva" on the road, the mobile tour will deliver face-to-face engagement opportunities for the show's existing fan base while creating awareness among other demographics.

"'Republica Deportiva' is a great platform to reach Hispanic sports enthusiasts - especially during a World Cup year. We intend to partner with a limited number of select advertisers in order to create unique and contextually relevant experiences for consumers across the country," said Nelson Albareda, Eventus' CEO & president.

"Republica Deportiva" airs Sundays from 11 am - 1 pm ET (12 - 2 pm PT) on the Univision Network and delivers nearly 800,000 weekly viewers, covering Hispanics all-time favorites: from soccer (Mexican League Soccer, Major League Soccer, and European soccer), to boxing, Major League Baseball, NBA, and Formula One. The show features sports news, interviews, bloopers, and entertainment surrounding famous athletes, including special appearances by celebrity athletes.

About Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com/, the premier Spanish-language Internet destination in the U.S., and Univision Movil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

About Eventus

Eventus Marketing, Inc. is the leading national full-service Hispanic experiential marketing, sports and entertainment company with corporate offices in Miami. Its mission is to continuously deliver innovative event properties and integrated promotional programs targeting the U.S. Hispanic market. For more information on Eventus, visit www.eventusmarketing.com .

First Call Analyst:
FCMN Contact:

Source: Eventus Marketing

CONTACT: UNIVISION: Adriana Ruiz-Lopez, +1-212-455-4712,
adruizlopez@univision.net; EVENTUS: Roselin Cruz-Sotero, +1-305-668-4343 Ext
201, rcsotero@eventusmarketing.com

Web Site: http://www.eventusmarketing.com/

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Profile: International Entertainment