Rentrak Reports Engagement Metrics for Week Ending October 25, 2009

Rentrak Reports Engagement Metrics for Week Ending October 25, 2009

- 'Stickiness' Index Measures Viewer Involvement -

PORTLAND, Ore., Nov. 2 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of October 19 through October 25, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

   Week of 10/19/2009 - 10/25/2009:          Index    Rating         Rank      Rank             Series             Network        Index   -------------------------------------------------------------------------           1         5      Dancing With the Stars       ABC           166           -         -      ----------------------       ---           ---           2       213    World Cup Qualifying Soccer  TELMUN-B        155           -       ---    ---------------------------  --------        ---           3        58           The Mentalist           CBS           150           -        --           -------------           ---           ---           4        57           The Good Wife           CBS           148           -        --           -------------           ---           ---           5       100          Grey's Anatomy           ABC           146           -       ---          --------------           ---           ---           6        11          Criminal Minds           CBS           144           -        --          --------------           ---           ---           7       183            Sortilegio            UNIV-B         144           -       ---            ----------            ------         ---           8        12               NCIS                CBS           143           -        --               ----                ---           ---           9       175        En nombre del amor        UNIV-B         142           -       ---        ------------------        ------         ---          10       196              House                FOX           142          --       ---              -----                ---           ---          11        45         CSI: Crime Scene          CBS                                 Investigation                         141          --        --    ----------------------------   ---           ---          12       102               Psych               USA           141          --       ---               -----               ---           ---          13        36         NCIS: Los Angeles         CBS           139          --        --         -----------------         ---           ---          14        19       Desperate Housewives        ABC           139          --        --       --------------------        ---           ---          15       190     Nora Roberts' Angels Fall     LMN           138          --       ---     -------------------------     ---           ---          16         7       Brothers and Sisters        ABC           137          --         -       --------------------        ---           ---          17        67         Private Practice          ABC           137          --        --         ----------------          ---           ---          18       105          Sons of Anarchy          FX            137          --       ---          ---------------          --            ---          19       156              CSI: NY              CBS           137          --       ---              -------              ---           ---          20         1            60 Minutes             CBS           136          --         -            ----------             ---           ---          21        17    The Biggest Loser 8: Second    NBC                                    Chances                            136          --        --    ----------------------------   ---           ---          22       197               Bones               FOX           134          --       ---               -----               ---           ---          23        31          Hell's Kitchen           FOX           134          --        --          --------------           ---           ---          24       256          !Viva el sueno!         UNIV-B         134          --       ---          ---------------         ------         ---          25       136        Hip Hop Honors 2009        VH1           133          --       ---        -------------------        ---           ---   

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

   Contacts: Rogers & Cowan for Rentrak Corporation             Sallie Olmsted                         Amanda Bartz             (310) 854-8124                         (310) 854-8151             solmsted@rogersandcowan.com            abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

---

Profile: International Entertainment