Ollie's Bargain Outlet, Inc. Selects Trusonic(R) to Provide In-Store Background Music

Ollie's Bargain Outlet, Inc. Selects Trusonic(R) to Provide In-Store Background Music

LA JOLLA, Calif. Nov. 9 /PRNewswire/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN), a leading provider of Internet-delivered music and messaging services for retail stores and restaurants, today announced that Ollie's Bargain Outlet, Inc. ("Ollie's"), the Mid-Atlantic's largest retailer of closeout, surplus and salvage merchandise will deploy Trusonic's in-store music and messaging solution to all of its locations.

Bargain hunters can now shop for "good stuff cheap" in an enhanced environment as they enjoy background music and learn the latest Ollie's news through Trusonic's extensive music programming capabilities and web based in-store messaging platform. Trusonic's third generation energy-efficient media player enables Ollie's to update in-store messaging to any of their 80 locations throughout the day.

"Trusonic was the only background music service provider that demonstrated a fully functional and reliable media player we could update via the Internet," said John Swygert, Chief Financial Officer of Ollie's. "We aim to provide our customers not only with the best deals possible, but also with a unique quality shopping experience. We're pleased to have chosen Trusonic to further boost the Ollie's brand and experience."

Ollie's opened 13 new stores in 2009 and anticipates opening at least 15 new stores in 2010. The addition of Trusonic's music and messaging service exemplifies Ollie's commitment to deliver value to its customers as business grows.

"Many of America's top retailers choose Trusonic's platform to control, customize, and differentiate their in-store audio experience, and today's announcement is yet another indication of Trusonic's strong value proposition for retailers," said Lorne Abony, Chief Executive Officer of Fluid Music Canada, Trusonic's corporate parent. "We are enthusiastic to be partnering with Ollie's."

About Trusonic

As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information visit: www.trusonic.com.

About Ollie's Bargain Outlet, Inc.

Ollie's Bargain Outlet, Inc., founded in 1982, is the largest retailer of closeouts, salvage and surplus merchandise in the Mid-Atlantic region. Ollie's offers a huge variety of famous brand name merchandise at savings from 30-percent to 70-percent off the regular retail price, and the assortment is always changing. Ollie's Bargain Outlet operates 80 stores in Pennsylvania, Maryland, Delaware, Virginia, Ohio, West Virginia, New York and North Carolina. For more information visit: www.olliesbargainoutlet.com

First Call Analyst:
FCMN Contact:

Source: Fluid Music Canada

CONTACT: Lorne Abony, Fluid Music Canada, Inc., +1-310-665-9878; or Mark
Elfenbein, Trusonic, Inc., +1-858-362-2304; or Jenna Lefever, Ollie's Bargain
Outlet, +1-717-232-5554

Web Site: http://www.trusonic.com/
http://www.olliesbargainoutlet.com/

NOTE TO EDITORS: For additional information visit Trusonic's PR website (www.trusonic.com/prnews/)

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Profile: International Entertainment