Iomega Partners with Sonic Solutions To Deliver Exciting New High Definition Media Player Products

Iomega Partners with Sonic Solutions To Deliver Exciting New High Definition Media Player Products

Next Generation Iomega ScreenPlay HD Media Players with Roxio CinemaNow Make it Easy to Rent or Buy Movies to Watch on the Big Screen TV Without a Computer

SAN DIEGO and NOVATO, Calif., Nov. 19 /PRNewswire/ -- Iomega, an EMC company (NYSE:EMC) and a global leader in data protection, and Sonic Solutions® (NASDAQ:SNIC) today announced a relationship that will allow consumers to buy or rent premium entertainment to watch on their televisions without leaving the comfort of their livingroom.

Just in time for the holidays, upcoming U.S. models in Iomega's award-winning ScreenPlay(TM) HD Media Player line will incorporate the Roxio CinemaNow(TM) entertainment platform, giving consumers instant access to buy or rent movies and other premium content via the Internet to watch on standard and high definition televisions.*

"Iomega's award-winning ScreenPlay products make it easy for consumers to access video, photos, and music on home networks and enjoy that content on the television in the livingroom," said Jonathan Huberman, president of Iomega and the Consumer and Small Business Products Division of EMC. "With Roxio CinemaNow, consumers will be able to access premium content directly from Iomega's ScreenPlay HD Media devices. Now U.S. consumers can rent or buy movies over the Internet without needing their computer or ever leaving the livingroom. We are pleased to partner with Sonic Solutions to add this functionality to our industry leading ScreenPlay line up and further differentiate our products from others in the marketplace."

Mark Ely, executive vice president of strategy, Sonic Solutions, said, "Iomega's ScreenPlay HD products are an ideal solution for consumers looking to simply and conveniently access and enjoy personal digital media as well as their favorite entertainment. By partnering with Iomega we are helping form another seamless link between premium digital content and consumers' entertainment venue of choice, the livingroom."

Roxio CinemaNow

The Roxio CinemaNow entertainment platform serves a broad range of premium content to a growing, multi-manufacturer ecosystem of home and mobile electronics including PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smart phones, and mobile media devices. The platform enables retailers and consumer electronics companies to participate in the entertainment supply chain, add value to product offerings and form ongoing relationships with customers. Roxio CinemaNow powered stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite device and, through CinemaNow online movie storage, the flexibility to playback content ordered on additional consumer electronics devices.

Iomega ScreenPlay HD Media Player Products

Iomega ScreenPlay HD Media Player products create a convenient link between the home network and the home theater, giving users an easy way to enjoy their videos, photos and music from the best seat in the house. Users simply store content on the ScreenPlay product's hard drive and then play the content on their TV.

Iomega ScreenPlay multimedia players include top-of-the-line models with network connectivity for true network storage and more convenient access to files on their home network; wireless capability (USB WiFi dongle sold separately); up to 1TB** of onboard storage capacity; support for high definition video; an Energy Star qualified adapter; a USB 2.0 connector for accessing additional storage from a portable hard drive or a USB Flash drive; as well as support for a broad selection of CODECs and file types for enjoying photos, music, and video selections. Iomega ScreenPlay products also include the economical ScreenPlay(TM) TV Link model which has no onboard hard drive, giving users the flexibility to bring their content to the device via USB drives and USB Flash drives.

Iomega ScreenPlay HD Media Player products include a remote control and can hold up to 4 million photos, 18,500 hours of music, or 1500 hours of video***, enabling family and friends to share high-resolution photos, music, and video clips in the comfort of the livingroom, without a computer.

In addition to the Roxio CinemaNow service, upcoming ScreenPlay HD Media Player products will offer increased CODEC and file types support, DIVX® certification, and other additional new features.

Iomega's new ScreenPlay HD Media Player products with Roxio CinemaNow will be announced soon and available in stores for the holidays. To see all of the current ScreenPlay HD Media Player products, simply go to www.iomega.com.

About Sonic Solutions

Sonic Solutions® (NASDAQ:SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home(TM) applications, services, and technologies. Sonic's Roxio® products enable consumers to easily manage and enjoy personal digital media content and, through Roxio CinemaNow(TM), access premium entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.

About Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small businesses, home offices, consumers and others. The Company has sold more than 410 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes one of the industry's broadest selection of direct-attached external hard drives; industry leading network attached storage products for the home and small business; the ScreenPlay(TM) family of multimedia drives that makes it easy to move video, pictures and other files from the computer room to the livingroom; and the award-winning removable storage technology, the REV® Backup Drive. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) uncertainties regarding the launch, distribution, and market acceptance of the Roxio CinemaNow service and technologies; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) litigation that we may be involved in; and (xiii) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

   *Pending final device review by content providers.    **1 TB = 1,000,000,000,000 bytes.   

*** Examples refer to 3-megapixel JPEG photos (at 4 photos/MB), 128 Kbps MP3 audio (at 1.1 min/MB), and 720 x 480 MPEG 2 video (at 11MB/min).

Copyright© 2009 Iomega Corporation. All rights reserved. Iomega, REV, ScreenPlay, QuikProtect and StorCenter are registered trademarks of Iomega Corporation in the United States and/or other countries. EMC, LifeLine, Mozy, RSA BSAFE and Retrospect are trademarks or registered trademarks of EMC Corporation or its subsidiaries. All other trademarks are the property of their respective holders.

First Call Analyst:
FCMN Contact:

Source: EMC Corporation

CONTACT: Chris Romoser, Iomega Corporation, +1-858-314-7148,
romoser@iomega.com; or Chris Taylor, Sonic Solutions, +1-408-367-5231,
chris_taylor@sonic.com

Web Site: http://www.iomega.com/

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Profile: International Entertainment