Hillcrest Labs Launches $77 Promotion of the Loop(TM) Pointer to Celebrate Launch of Windows 7

Hillcrest Labs Launches $77 Promotion of the Loop(TM) Pointer to Celebrate Launch of Windows 7

Consumers can purchase the Loop pointer for only $77 Loop pointer named one of PC World's 100 Best Products of 2009

ROCKVILLE, Md., Nov. 9 /PRNewswire/ -- In celebration of the launch of Windows 7, Hillcrest Labs today launched a special $77 promotion for its award-winning Loop(TM) pointer, an in-air mouse designed for the growing number of consumers who enjoy Internet entertainment on their PC or Mac® or connect their computer to a TV. The Loop pointer will be available for just $77 starting today - a more than twenty dollar savings from its usual price. Consumers can purchase the Loop pointer at www.amazon.com or www.hillcrestlabs.com/loop.

The Loop pointer is a unique in-air mouse that lets users control an on-screen cursor with the flick of their wrist. The Loop pointer provides an engaging new way to search, browse, and navigate the Web or home media content on the computer or the TV- if the computer is connected to the TV. The Loop pointer's distinctive design is round and ergonomic with just four buttons and a scroll wheel.

To use the Loop pointer, consumers simply plug a small, USB 2.0 transceiver that is included with the device into a compatible computer or device. As with a conventional mouse, no special driver software is required for use on a PC or Mac. Using Hillcrest's Freespace® in-air pointing and motion technology, the Loop pointer is highly precise, enables control from any position (standing, sitting or reclining), distinguishes between intentional and unintentional movements, and gives freedom to move around the room at a range of up to 30 feet while pointing.

Consumers that connect their computer to the TV and use the Loop pointer as a mouse for the TV can finally relax comfortably in their living room, hold the Loop pointer in any position, and control their favorite online video sites, photo sites, music sites, and more. In addition, executives, professors or other PowerPoint(TM) users can employ the Loop pointer as a far more functional and eye-catching tool to navigate keynote speeches, company presentations, or lectures. Although Apple TV does not support mouse controllers, the Loop pointer can also be used by consumers who use aTV Flash, from Fire Core, to navigate content on the device and the aTV Flash web browser. Furthermore, while the Loop pointer is not a game controller for PS3(TM), it can be used as a complementary device to navigate the internet using the PS3 web browser.

   For more details about Hillcrest Labs, visit www.hillcrestlabs.com.    About Hillcrest Labs  

Hillcrest Laboratories (a.k.a. Hillcrest Labs) sells an interactive media system for TV called HoME(TM), which enables consumer electronics manufacturers and service providers to create unique interactive digital media products for TV and other digital media devices. Applications made with HoME are controlled by pointing and provide consumers an intuitive way to browse, discover, and interact with large volumes of digital media. Hillcrest Labs' pointing technology, called Freespace®, can be used in a wide range of consumer devices including remote controls, PC mice, and game controllers. Freespace technology is also used in Hillcrest's Loop(TM) pointer, a direct-to-consumer in-air mouse for TV that lets users control an on-screen cursor with a flick of the wrist and navigate the Web or their home media content on TV. The award-winning Loop pointer is round and ergonomic with just four buttons and a scroll wheel. HoME and Freespace have received numerous awards and recognitions including the CES Innovations Award, Popular Mechanics' Editors Choice, PC World's 100 Best Products and Greatest Tech Designs and others. Based in Rockville, Maryland, Hillcrest Labs was founded in 2001 by Dan Simpkins. The company is funded by NEA, AllianceBernstein, Columbia Capital, and Grotech Ventures. For additional information, visit www.hillcrestlabs.com.

All product and service names listed in this release remain property of their parent companies and do not indicate official support or endorsement for the Loop pointer or Hillcrest Labs. Mac® is a registered trademark of Apple Inc. PowerPoint(TM) is a registered trademark of Microsoft Corporation. PS3(TM) is a registered trademarks of Sony Corporation. All other trademarks, product names and company names or logos herein are the property of their respective owners. Freespace is a trademark of Hillcrest Labs. All other trademarks are the property of their respective owners. Hillcrest Labs, Freespace, and the Loop are trademarks of Hillcrest Laboratories, Inc.

First Call Analyst:
FCMN Contact:

Source: Hillcrest Laboratories

CONTACT: Jeremy Pemble , +1-206-381-3600, jeremy@jlmpartners.com, or
Sharon Levin Rigbi, +1-206-381-3600, sharon@jlmpartners.com, both of JLM
Partners, for Hillcrest Labs

Web Site: http://www.hillcrestlabs.com/

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Profile: International Entertainment