Haagen-Dazs(R) Ice Cream Challenges Consumers to Imagine a 'World Without Bees'

Haagen-Dazs(R) Ice Cream Challenges Consumers to Imagine a 'World Without Bees'

PBS Chefs A' Field Episode to Center on Looming Honey Bee Crisis and Our Food Supply

OAKLAND, Calif., Nov. 12 /PRNewswire/ -- There's sure to be plenty of buzz surrounding the premiere of PBS's Chefs A' Field episode "Disappearing Act: A World Without Bees," an in-depth exploration of the crisis facing our nation's most active and important pollinator - the honey bee. Sponsored by the Haagen-Dazs brand, the episode will air on PBS on Saturday, November 14. Consumers have heard that honey bees are in trouble, but now they will be able to see for the first time how bleak their dining options would be if honey bees disappear.

In the episode, David Guas, chef/owner of DamGoodSweet Consulting Group and author of the just-released cookbook DamGoodSweet: Desserts to Satisfy Your Sweet Tooth New Orleans Style [Taunton, 2009], joins apiarist and Haagen-Dazs Bee Board member David Hackenberg to take viewers on a tour through the picturesque Lerew Orchards in York Springs, PA. With the bees buzzing from blossom to blossom overhead, Guas and Hackenberg discuss the profound effect of Colony Collapse Disorder (CCD) upon U.S. agriculture and the economy, as well as the ways in which these important creatures can be helped.

Guas will then lead the viewer on a journey of discovery through grocery store aisles to show how much we rely on these important pollinators for our food supply. "People don't realize that one out of every three bites we take is due in part to the honey bees' hard work in pollinating crops," said Chef David Guas. "I only hope the episode's visual representation of the impact they have on our food supply will serve as a wake-up call to others. Without honey bees, we wouldn't have many of the fruits and vegetables we all enjoy every day."

Realizing early on that honey bees were crucial to the pollination of ingredients in more than half of the Haagen-Dazs brand's all-natural ice cream products, the brand created the Haagen-Dazs loves Honey Bees(TM) program and donated funds to Pennsylvania State University and the University of California, Davis for CCD and sustainable pollination research. In the past two years, the Haagen-Dazs brand has donated a total of $500,000 to both universities.

More recently, the brand has teamed up with jewelry designer Alex Woo who created a bee-shaped pendant that will debut in November as a part of Woo's "Little Seasons" collection with 10 percent of sales being donated to CCD research. The pendant will be available online at www.alexwoo.com in silver, gold, white gold with diamonds, and a special edition yellow gold with diamonds.

For more information on "Disappearing Act: A World without Bees," visit helpthehoneybees.com or www.chefsafield.com to check your local PBS listings.

About Haagen-Dazs

Crafted in 1960 by Reuben Mattus in his family's dairy, Haagen-Dazs is the original superpremium ice cream. True to tradition, we are committed to using only the purest ingredients in crafting the world's finest ice cream. Truly made like no other, today Haagen-Dazs ice cream offers a full range of products from ice cream to sorbet, frozen yogurt and frozen snacks in more than 65 flavors. Haagen-Dazs products are available around the globe for ice cream lovers to enjoy. For more information, please visit www.Haagen-Dazs.com.

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Source: Haagen-Dazs

CONTACT: Diane McIntyre, Haagen-Dazs, +1-510-601-4338,
Diane.McIntyre@dreyers.com; Sara Kerns, Ketchum, +1-415-984-6229,
sara.kerns@ketchum.com

Web Site: http://www.haagen-dazs.com/

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Profile: International Entertainment