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International Entertainment News

Monday, November 02, 2009

/C O R R E C T I O N -- Rentrak Corporation/

/C O R R E C T I O N -- Rentrak Corporation/

In the news release, Rentrak Reports Engagement Metrics for Week Ending October 25, 2009, issued 02-Nov-2009 by Rentrak Corporation over PR Newswire, we are advised by the company that the table "Week of 10/19/2009 - 10/25/2009:" was incorrect as originally issued inadvertently. The complete, corrected release follows:

Rentrak Reports Engagement Metrics for Week Ending October 25, 2009

- 'Stickiness' Index Measures Viewer Involvement -

PORTLAND, Ore., Nov. 2 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of October 19 through October 25, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

   Week of 10/19/2009 - 10/25/2009:      Index    Rating      Rank     Rank              Series             Network       Index   --------------------------------------------------------------------       1         2       Dancing With the Stars       ABC          176       -         -       ----------------------       ---          ---       2       138         Always And Forever        HALL          166       -       ---         ------------------        ----          ---       3         7                NCIS                CBS          164       -         -                ----                ---          ---       4         9           Grey's Anatomy           ABC          156       -         -           --------------           ---          ---       5        14            The Good Wife           CBS          154       -        --            -------------           ---          ---       6       133             Sortilegio           UNIV-B         152       -       ---             ----------           ------         ---       7        17           Criminal Minds           CBS          151       -        --           --------------           ---          ---       8        11          NCIS: Los Angeles         CBS          149       -        --          -----------------         ---          ---       9        19               CSI: NY              CBS          147       -        --               -------              ---          ---      10        29     The Biggest Loser 8: Second                                 Chances              NBC          147      --        --     ----------------------------   ---          ---      11       137         Dora, the Explorer        NICKJR        146      --       ---         ------------------        ------        ---      12         8        Desperate Housewives        ABC          146      --         -        --------------------        ---          ---      13        16             CSI: Miami             CBS          143      --        --             ----------             ---          ---      14        13        Brothers and Sisters        ABC          142      --        --        --------------------        ---          ---      15       185         En nombre del amor       UNIV-B         141      --       ---         ------------------       ------         ---      16        76                Monk                USA          141      --        --                ----                ---          ---      17         6       Dancing With the Stars       ABC          140      --         -       ----------------------       ---          ---      18       152            Ghost Hunters          SYFY          140      --       ---            -------------          ----          ---      19       247           !Viva el sueno!        UNIV-B         139      --       ---           ---------------        ------         ---      20        24          Private Practice          ABC          139      --        --          ----------------          ---          ---      21        86           Sons of Anarchy          FX           138      --        --           ---------------          --           ---      22        56               NUMB3RS              CBS          138      --        --               -------              ---          ---      23        27            The Mentalist           CBS          137      --        --            -------------           ---          ---      24        55               Medium               CBS          137      --        --               ------               ---          ---      25       339         Back to You and Me        HALL          136      --       ---         ------------------        ----          ---    

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

   Contacts: Rogers & Cowan for Rentrak Corporation             Sallie Olmsted                         Amanda Bartz             (310) 854-8124                         (310) 854-8151             solmsted@rogersandcowan.com            abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/


Profile: International Entertainment

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