The BC Group Selects Trusonic(R) to Provide In-Store Background Music.

The BC Group Selects Trusonic(R) to Provide In-Store Background Music.

LA JOLLA, Calif., Nov. 5 /PRNewswire/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN), a leading provider of Internet-delivered music and messaging services for retail stores and restaurants, today announced that The BC Group ("BC"), owner of Canada's Bombay & Co, Benix & Co, and Bowring & Co. brands will deploy Trusonic's in-store music and messaging solution to all of its 200 locations.

To enhance its in-store experience, The BC Group will draw on Trusonic's extensive catalogue of directly licensed ("Trusonic") artists and music programming capabilities as well as Trusonic's web based in-store messaging platform.

"The cost savings that Trusonic offered to The BC Group through its directly controlled music library was critical in our decision to partner with them. Trusonic was the only background music service provider that demonstrated a fully functional and reliable media player we could update via the Internet," said Margaret Morrison, President of The BC Group. "We're pleased to have chosen Trusonic to help enhance BC Group's brands and customer experience."

"Trusonic has a long history of designing and implementing in-store audio programming that complement well-established brands, and we are enthusiastic to be partnering with The BC Group," said Lorne Abony, Chief Executive Officer of Trusonic. "Our partnership with Ollie's affirms Trusonic's value proposition to retailers."

About Trusonic

As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information visit: www.trusonic.com. For more information email Mark Elfenbein at mark@trusonic.com.

About The BC Group

The BC Group is a privately owned company operating under three banners across Canada. Benix is the number one housewares retailer specializing in cooking, home entertaining and gift-giving for all occasions. Bowring, established in 1811 remains a privately held, family owned company, which is one hundred percent Canadian owned and operated. Bowring has over 65 locations across the country. Bowring is proud to bring you beautiful and elegant decorative accents, gifts and furniture for your home.

Bombay & Co., Inc. operates 48 stores across Canada and offers large furniture, small, occasional furniture, wall decor and home accessories.

First Call Analyst:
FCMN Contact:

Source: Fluid Music Canada's Trusonic, Inc.

CONTACT: Lorne Abony of Fluid Music Canada, Inc., +1-310-665-9878; or
Mark Elfenbein of Trusonic, Inc., +1-858-362-2304; or Margaret Morrison of The
BC Group, +1-416-784-0732

Web Site: http://www.trusonic.com/

NOTE TO EDITORS: For additional information visit Trusonic's PR website (www.trusonic.com/prnews/)

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Profile: International Entertainment