SRS TruVolume Heavily Preferred During Side-By-Side Volume Leveling Research Study

SRS TruVolume Heavily Preferred During Side-By-Side Volume Leveling Research Study

Consumer Study Indicated SRS TruVolume Outmatched Dolby Volume in Terms of Eliminating Annoying Volume Fluctuations

SANTA ANA, Calif., Oct. 13 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL) , the industry leader in surround sound, audio, and voice technologies, announced today that an independent consumer study conducted by Quicktest/Heakin Research concluded that SRS' TruVolume(TM) audio leveling solution was preferred by a vast majority of survey participants when evaluated against Dolby® Volume during a side-by-side blind comparison.

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"We're absolutely thrilled about the results discovered through the consumer study conducted by Quicktest/Heakin's Research," said Allen H. Gharapetian, Vice President of Marketing at SRS Labs. "We have been working tirelessly to develop the ultimate and most effective solution aimed at eliminating annoying TV volume fluctuations, and upon seeing the results of this study, we're confident that TruVolume is, hands-down, the best solution in its class."

The July 2009 research study(1) determined the following key consumer findings:

   --  85-percent were aware of, and annoyed by, TV volume fluctuation   --  92-percent felt SRS had more consistent volume while channel surfing   --  88-percent felt SRS had more consistent volume between the program and       the commercials.    --  85-percent preferred SRS TruVolume to Dolby Volume   

TruVolume allows users to enjoy television programming, music, DVD and Blu-Ray content free from annoying volume fluctuations that are normally encountered when switching between sources, channels, and when programming transitions to commercials. SRS TruVolume is a revolutionary audio solution that provides listeners with a consistently comfortable volume level for a more enjoyable multimedia experience. Listeners simply set the volume to their preferred listening level, sit back and relax.

It was also discovered through this study that 80-percent of those surveyed would be more inclined to purchase a television with a volume leveling solution such as SRS TruVolume, while 71-percent expressed a willingness to pay more upfront for a TV with the technology built-in.

To further promote TruVolume, SRS Labs is running a sweepstakes for a chance to win one of three Samsung HDTVs featuring SRS TruVolume. Participants are asked to vote on how SRS' new "date-gone-bad" TV commercial should end. The sweepstakes will take place October 7 - November 3, 2009. Please visit: www.srslabs.com/truvolume.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

   SRS Labs, Inc. Contact:             Investor Relations Contact:   Michael Bingham, PR Manager         Matt Glover, Liolios Group, Inc.   949-442-5582                        949-574-3860   michaelb@srslabs.com                info@liolios.com   Twitter: @SRSLabs   

(1) The study was conducted in July 2009 by Quicktest/Heakin Research at the Main Place mall in Santa Ana, California. The purpose of the study was to reveal consumers' preferences for volume leveling technologies on flat-panel TVs. Two stations were created that utilized two televisions equipped with identical hardware at each station. 100 respondents were brought in to do a side-by-side comparison of televisions equipped with SRS TruVolume against televisions equipped with Dolby Volume. Respondents were informed that the televisions at each station were identical to one another, but the only differentiating factor would be the audio processing technology inside of them. They were not told the brand name of the audio software deployed on each television.

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Source: SRS Labs, Inc.

CONTACT: Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582,
michaelb@srslabs.com; or Investor Relations, Matt Glover of Liolios Group,
Inc., +1-949-574-3860, info@liolios.com, for SRS Labs, Inc.

Web Site: http://www.srslabs.com/
http://www.facebook.com/SRSLabs
http://twitter.com/srslabs

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Profile: International Entertainment