Rentrak Announces Top DVD Sales and Rentals for Week Ending October 18, 2009

Rentrak Announces Top DVD Sales and Rentals for Week Ending October 18, 2009

LOS ANGELES, Oct. 22 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , today announced the top ten DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures, per data collected for the week ending October 18, 2009 include:

   Rentrak Top 10 Selling DVDs*    RANK  TITLE                                    STUDIO    WEEKS IN RELEASE   ----  -----                                    ------    ----------------       1 The Proposal                             Touchstone          1       - ------------                             ----------         ---       2 Land of the Lost                         Universal           1       - ----------------                         ---------          ---       3 Drag Me To Hell                          Universal           1       - ---------------                          ---------          ---       4 Monsters Vs. Aliens                      DreamWorks          3       - -------------------                      ----------         ---       5 Year One                                 Sony                2       - --------                                 ----               ---       6 Hannah Montana: The Movie                Disney              9       - -------------------------                ------             ---       7 X-Men Origins: Wolverine                 FOX                 5       - ------------------------                 ---                ---       8 Ginormous Double Pack: Monsters vs.      DreamWorks          Aliens/B.O.B.'s Big Break in Monster 3D                     3       - ---------------------------------------- ----------         ---       9 Katt Williams: Pimpadelic                Codeblack           1       - -------------------------                ---------          ---      10 Ghosts of Girlfriends Past               New Line            4      -- --------------------------               --------           ---    *Week ended October 17, 2009    Rentrak Top 10 Renting DVDs    RANK  TITLE                      STUDIO                 WEEKS IN RELEASE   ----  -----                      ------                 ----------------       1 Land Of The Lost           Universal                    1       - ----------------           ---------                   ---       2 The Proposal               Touchstone                   1       - ------------               ----------                  ---       3 Drag Me To Hell            Universal                    1       - ---------------            ---------                   ---       4 Year One                   Sony                         2       - --------                   ----                        ---       5 Ghosts Of Girlfriends Past New Line                     4       - -------------------------- --------                    ---       6 Monsters Vs. Aliens        DreamWorks                   3       - -------------------        ----------                  ---       7 Imagine That               Paramount                    2       - ------------               ---------                   ---       8 X-Men Origins: Wolverine   FOX                          5       - ------------------------   ---                         ---       9 State Of Play              Universal                    7       - -------------              ---------                   ---      10 My Life In Ruins           FOX                          2      -- ----------------           ---                         ---   

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About Retail Essentials®

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials®

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at http://www.rentrak.com/.

   Contacts:    Sallie Olmsted/Amanda Bartz                Rentrak Corporation                310-854-8124/8151  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment