Rentrak Announces Top DVD Sales and Rentals for Week Ending October 4, 2009

Rentrak Announces Top DVD Sales and Rentals for Week Ending October 4, 2009

LOS ANGELES, Oct. 8 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ: RENT) , today announced the top ten DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures, per data collected for the week ending October 4, 2009 include:

   Rentrak Top 10 Selling DVDs*                                                                     WEEKS IN   RANK  TITLE                                          STUDIO      RELEASE   1     Monsters Vs. Aliens                          DreamWorks       1   2     Ginormous Double Pack:          Monsters vs. Aliens/          B.O.B.'s Big Break in Monster 3D            DreamWorks       1   3     The Wizard of Oz:          (70th Anniversary Edition)                    Warner         1   4     X-Men Origins: Wolverine                        FOX           3   5     Ghosts of Girlfriends Past                    New Line        2   6     Hannah Montana: The Movie                      Disney         7   7     Observe and Report                             Warner         2   8     Grey's Anatomy - The Complete Fifth Season     Disney         3   9     The Office - Season Five                     Universal        4   10    How I Met Your Mother - Season 4                FOX           1   * Week ended October 3, 2009    Rentrak Top 10 Renting DVDs                                                                     WEEKS IN   RANK  TITLE                                          STUDIO      RELEASE   1     Ghosts Of Girlfriends Past                    New Line        2   2     Monsters Vs. Aliens                          DreamWorks       1   3     X-Men Origins: Wolverine                        FOX           3   4     Management                                     Image          1   5     Observe And Report                             Warner         2   6     The Brothers Bloom                          Summit Ent.       1   7     State Of Play                                Universal        5   8     Lies And Illusions                        Anchor Bay Ent.     1   9     Away We Go                                 Focus Features     1   10    Crank 2: High Voltage                        Lionsgate        5    

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About Retail Essentials®

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials®

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at http://www.rentrak.com/.

   Contacts:   Sallie Olmsted/Amanda Bartz               Rentrak Corporation               310-854-8124/8151  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted or Amanda Bartz of Rentrak Corporation,
+1-310-854-8124, or +1-310-854-8151

Web Site: http://www.rentrak.com/

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Profile: International Entertainment