Rentrak Announces Box Office Numbers for Weekend of October 16, 2009

Rentrak Announces Box Office Numbers for Weekend of October 16, 2009

LOS ANGELES, Oct. 18 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of October 16 through October 18, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, October 18, 2009 include:

   Rank  Title                    Distributor Weekend Gross Cume   Locations   ----  -----                    ----------- ------------- ----   ---------     1 Where The Wild Things Are  Warner Bros. 32,470,000  32,470,000 3735     - -------------------------  ------------ ----------  ---------- ----     2 Law Abiding Citizen        Overture                                   Films       21,250,000  21,250,000 2890     - -------------------------  ------------ ----------  ---------- ----     3 Paranormal Activity        Paramount    20,163,000  33,717,093  760     - -------------------        ---------    ----------  ----------  ---     4 Couples Retreat            Universal    17,948,685  63,339,030 3009     - ---------------            ---------    ----------  ---------- ----     5 The Stepfather             Sony         12,300,000  12,300,000 2734     - --------------             ----         ----------  ---------- ----     6 Cloudy With A Chance Of    Sony        Meatballs                               8,100,000 108,283,774 3037     - -------------------------  ------------  --------- ----------- ----     7 Zombieland                 Sony          7,800,000  60,823,378 3171     - ----------                 ----          ---------  ---------- ----     8 Toy Story / Toy Story 2    Disney        3,011,000  28,549,098 1467     - -------------------------- ------        ---------  ---------- ----     9 Surrogates                 Disney        1,922,000  36,332,335 2326     - ----------                 ------        ---------  ---------- ----    10 The Invention Of Lying     Warner Bros.  1,905,000  15,494,766 1624    -- ----------------------     ------------  ---------  ---------- ----    11 Whip It                    Fox                                   Searchlight  1,525,000  11,378,417 1482    -- -------------------------- ------------  ---------  ---------- ----    12 Capitalism:  A Love Story  Overture                                   Films        1,433,000  11,599,923  993    -- -------------------------- ------------  ---------  ----------  ---     Weekend of 10/16/09 to 10/18/09   

© Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                 Amanda Bartz              (310) 854-8124                 (310) 854-8151              solmsted@rogersandcowan.com    abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment