Look3D and RealD Reach Licensing Agreement for First-Ever Collection of Premium RealD 3D Eyewear

Look3D and RealD Reach Licensing Agreement for First-Ever Collection of Premium RealD 3D Eyewear

LOS ANGELES and MELBOURNE, Australia, Oct. 28 /PRNewswire/ -- Look3D, a leading 3D vision company, and RealD, the world's leading 3D cinema technology company, announced today that they have reached a licensing agreement for Look3D to design, manufacture and distribute RealD 3D certified premium eyewear. Look3D eyewear will offer the same crisp, clear RealD 3D experience as eyewear currently distributed at RealD equipped theatres and will be compatible with all RealD theatres worldwide.

"Moviegoers will be able to pick from a full line-up of premium RealD 3D glasses in cool designs with shapes and styles that hug the face like regular glasses," said Rhett Adam, director of Look3D. "3D movies are booming and we're excited for the millions of fans of RealD 3D around the world to experience the next film in Look3D style."

"Moviegoers are flocking to theatres in record numbers to experience RealD 3D movies and now they'll be able to have their own pair of premium RealD 3D glasses in a style that's all their own," said Joseph Peixoto, RealD president of worldwide cinema. "Like people having a pair of sunglasses, movie fans will have a pair of RealD 3D glasses personalized in style and fit, and certified by RealD to assure a fantastic movie experience. We look forward to additional announcements about the introduction of designer 3D glasses from top fashion brands and prescription RealD 3D eyewear in the near future."

Look3D will create multiple RealD compatible eyewear collections for adults and children, including a premium collection of glasses of the highest quality with styles matching today's most popular eyewear designs. Look3D will also offer a themed collection of glasses with colors, shapes and other design elements matching a variety of upcoming 3D major motion picture releases.

Look3D RealD eyewear will be available for purchase beginning in December with sales through Look3D, at movie theatres and online retail sites. Check out Look3D's website at www.look3d.com for a sneak peak of what is to come in 2010.

RealD 3D movies are the new generation of entertainment, with crisp, bright, ultra-realistic images so lifelike moviegoers feel like they've stepped inside the movie. A driving force in this year's elevated box office totals delivering three to four times per screen revenue of the same film on 2D screens, RealD 3D adds depth that puts moviegoers in the thick of the action, whether they're joining favorite characters in a new world or dodging objects that seem to fly into the theatre. RealD pioneered today's digital 3D and is the world's most widely used 3D cinema technology with over 9,000 screens under contract and nearly 4,000 screens installed in 48 countries.

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic digital 3D experience to cinemas worldwide. RealD's new generation technology, deployed across the world's largest 3D platform, provides a stunningly lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of scientific development behind its systems. RealD's mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. Visit www.realD.com for more information.

About Look3D

Look3D Eyewear is a specialist eyewear company assisting studios, cinemas and movie lovers in the transition into Digital 3D by creating seamless vision solutions which allow the audiences to engage the on-screen story like never before. Our goal is to ensure movie lovers experience Digital 3D as intended by film makers. Look3D Eyewear guarantees that all its glasses meet the specific RealD engineering specifications. For further information, please contact Look3D via the contact points listed below.

   Contact:   Rick Heineman (RealD)   (310) 385-4020   rheineman@reald.com    Kelly Mullens (42West for RealD)   (310) 477-4442   kkmullens@42west.net    Rhett Adam (Look3D)   +613 9576 2244   rhett@look3d.com  

First Call Analyst:
FCMN Contact:

Source: RealD

CONTACT: Rick Heineman of RealD , +1-310-385-4020, rheineman@reald.com;
or Rhett Adam of Look3D, +613 9576 2244, rhett@look3d.com; or Kelly Mullens of
42West, +1-310-477-4442, kkmullens@42west.net for RealD

Web Site: http://www.reald.com/
http://www.look3d.com/

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Profile: International Entertainment