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International Entertainment News

Wednesday, October 14, 2009

/C O R R E C T I O N -- Big Cinemas/

/C O R R E C T I O N -- Big Cinemas/

In the news release, Movie City Reborn as Big Cinemas, issued 13-Oct-2009 by Big Cinemas over PR Newswire, we are advised by the company that the Big Cinemas boiler plate should be replaced with the boiler plate for Reliance MediaWorks Limited. Additionally, the source should read "Big Cinemas, a division of Reliance MediaWorks Ltd," rather than "Big Cinemas," as originally issued inadvertently. The complete, corrected release follows:

Movie City Reborn as Big Cinemas

New Jersey theater gets new look, state-of-the-art technology and latest amenities

Open house on October 22 will unveil Big Cinemas' new property to the public

NEW YORK, Oct. 14 /PRNewswire/ -- Big Cinemas, a division of Adlabs Films Ltd and a member of Reliance ADA Group, is re-opening Movie City in Edison, NJ on October 22 after undergoing major renovations. The makeover did wonders to restore the theater, while also updating it to accommodate a modern audience with its world-class features.

What is refreshing about these recent renovations, however, is that a great deal of effort was put into ensuring the moviegoers were receiving a better experience. The theatre is located at 1655 Oak Tree Road, in Edison, New Jersey and now features BARCO 2K digital projection equipment for the best quality audio and visual effects, providing Moviegoers with an enhanced viewing experience.

Some other changes patrons will notice are the completely renovated lobby which includes flat screen monitors, modified and painted ceilings, brand new heating and air conditioning systems, as well as renovated restrooms and expanded concession stands. For better aesthetic appeal, a new box office station has been installed at the main entrance. This was designed to open up the lobby for space and to facilitate the flow of traffic.

To enable the general public to experience these changes, Big Cinemas is offering for one day only an Open House with a slate of recently released films that will be shown free, on a first-come, first-serve basis on October 22.

Similar to the strategy in India, Big Cinemas is setting up standalone properties and cinemas in malls and also taking over current properties, renovating and operating the cinema, taking advantage of their considerable existing infrastructure and brand value.

For more information on Big Cinemas and Big Cinema ticket sales, go to www.bigcinemas.com.

About Reliance MediaWorks Limited

Reliance MediaWorks Limited is India's fastest growing film and entertainment services company and a member of the Reliance Anil Dhirubhai Ambani Group.

Reliance MediaWorks operates BIG Cinemas, India's largest cinema chain with currently 468 screens spread across India, US, Malaysia and Netherlands.

Reliance MediaWorks has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Visual Effects; Film Restoration and image enhancement; Digital Mastering: Studios and Equipment rentals with facilities located in the US and India.

Reliance MediaWorks' television venture, BIG Synergy, is among the top players in the television programming industry.

First Call Analyst:
FCMN Contact:

Source: Big Cinemas, a division of Reliance MediaWorks Ltd

CONTACT: Therese Minehan, Email: theresem@adlabscommunications.com, Tel:
+1-917-325-5202

Web Site: http://www.bigcinemas.com/


Profile: International Entertainment

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