10 Reasons To Attend the OnScreen Summit Wednesday, October 21, 2009 Edison Ballroom, 240 West 47th Street, New York City

10 Reasons To Attend the OnScreen Summit Wednesday, October 21, 2009 Edison Ballroom, 240 West 47th Street, New York City

NEW YORK, Oct. 19 /PRNewswire/ -- There are at least ten compelling reasons to attend Wednesday's OnScreen Summit 2009, presented by leading television brand publications, Broadcasting & Cable and Multichannel News, at the Edison Ballroom, at 240 West 47th Street in New York City, on Wednesday, October 21, 2009.

   1. The focus is on identifying the revenue opportunities in the      multi-screen environment. The Summit focuses on the ways the industry      makes -- and is soon going to make its money.   2. Reputation.  Broadcasting & Cable and Multichannel News have developed      a reputation for presenting some of the most compelling, valuable and      professional events available to the TV industry.  This is only the      second year for this Summit but the event is already earning its own      reputation as a signature event for those in the business of      television.  It has attracted top level speakers and panelists and will      draw 250-300 attendees from networks, broadcasters, pay TV providers,      broadband, mobile, technology, financial investors, researchers,      advertisers and agencies.   3. Chase Carey. This is a rare opportunity to hear directly and in-person      from this TV industry icon and leading executive at News Corp.  Chase      Carey, the Deputy Chairman, President and CEO will be interviewed by      Ben Grossman, the Editor-in-Chief of Broadcasting & Cable during the      opening session at 9 am.   4. The 2009 Award for Operator of the Year Goes to Cox.  This annual cable      TV honor is presented by Multichannel News, and will be presented for      the first time in the public forum of this Summit.  Bob Wilson, the      Senior Vice President of Programming at Cox Communications will accept      the Award on behalf of the management and all of his co-workers at Cox.      This brief ceremony will be followed by a unique one-on-one interview      with Bob Wilson conducted by Multichannel News Editor-in-Chief, Mark      Robichaux.   5. Three programmers, each at a different stage. Bob Wilson and Mark      Robichaux will be joined for a panel discussion, by three programmers,      each representing a network at a different stage of the multi-screen      marketplace.   Mark Greenberg of Epix, represents a new programming      entry developed specifically to meet the requirements of multi-screen      distribution, David Howe represents SyFy, a network re-branding to      better serve a diversifying audience, while David Zagin of A&E      Television Network represents the traditional network as it strengthens      and expands its current structure in order to best accommodate the      multi-screen environment.   6. From the Technology Viewpoint.  A late morning session, hosted by      Senior Editor for Technology, Glen Dickson, features a panel of experts      from varied backgrounds to discuss the consumer interest in the latest      technology, from 3-D to HD. Be sure to listen to HDNet's Jeff Cuban,      Nagravision's Ted Grauch, Steve Hellmuth from the NBA, Cox      Communications' Steve Necessary and Panasonic's Eisuke Tsuyuzaki.   7. View From Wall Street.  Jessica Reif Cohen is one of the most trusted      and often quoted experts on financial investment in the changing world      of TV media.  She is the 1st VP and Managing Director of Merrill Lynch.      Her noontime interview leads directly into the luncheon featuring the      top exec from Warner Bros.   8. Warner Bros Chief, Barry Meyer.  The Chairman and CEO of Warner Bros      will make a presentation followed by an interview with Melissa Grego,      Executive Editor of Broadcasting & Cable.   The luncheon presentation      promises to be one of the best opportunities to hear about what the      mega-media companies are planning and doing to accommodate consumer      interests and demands.   9. Is TV Really Anywhere and Everywhere, Yet?   This afternoon session      promises to be one of the most engaging conversations on record about      this compelling and timely subject.   The all-star panel features      Rainbow's Bob Broussard, Nielsen's Brian Fuhrer, Turner's Andy Heller,      Brian Matthews from Avail-TVN, David Purdy from Rogers Cable, and      Vobile's Yangbin Wang.    10. A View From Madison Avenue.  The agenda features an A-List of the       advertising industry's brightest stars.  Hear from top execs including       Rino Scanzoni, the Chief Investment Officer at Group M in an exclusive       one-on-one interview with Broadcasting & Cable's Business Editor,       Claire Atkinson.  This interview is followed by a panel discussion       featuring top advertising professionals from the investment, creative       and media divisions of the TV business including ESPN's Glenn Enoch,       Bill Livek of Rentrak, Jack Wakshlag from Turner and Media Storm's       Craig Woerz.    

The Summit is presented by Broadcasting & Cable (www.broadcastingcable.com) and Multichannel News (www.multichannel.com) and is produced for them by the New York-based Schramm Marketing Group Inc.

   Individual registrations are $250.   To register:  visit www.broadcastingcable.com/onscreensummit09  

On-site registration is also available. Checks and major credit cards are accepted.

First Call Analyst:
FCMN Contact:

Source: Broadcasting & Cable and Multichannel News

CONTACT: Joe Schramm, Schramm Marketing Group, +1-212-983-0219,
jschramm@schrammnyc.com

Web Site: http://www.broadcastingcable.com/onscreensummit09

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Profile: International Entertainment