Video: FAME Premiere Attendees Get 'FAMEUS' With LG Mobile Phones

Video: FAME Premiere Attendees Get 'FAMEUS' With LG Mobile Phones

Los Angeles Premiere and Concert Sponsored by LG Mobile Phones

LOS ANGELES, Sept. 25 /PRNewswire/ -- LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones) partnered with Metro-Goldwyn-Mayer Inc. (MGM) and Lakeshore Entertainment to create a multi-faceted marketing campaign to promote the highly-anticipated film, FAME, which premiered last night in Los Angeles. FAME is the highly anticipated remake of the 80's award winning hit film -- is set at a New York City performing arts school and follows the lives of several aspiring dancers, actors, singers, and artists as they reach for their dreams.

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(Photo: http://www.newscom.com/cgi-bin/prnh/20090925/NY81980)

As presenting sponsor of the Los Angeles premiere and pre-premiere concert, LG Mobile Phones created a fun and unique "LGFameUs" experience for the cast members and attendees. The premiere experience complemented an online micro-site the company created to promote the film. For the premiere, LG created a video "set" -- complete with a New York City Street scene -- so FAME fans could step into the spotlight to perform their rendition of the iconic theme song for the chance to win prizes. FAME cast members Naturi Naughton and Collins Pennie and premiere-attendees Ashley Tisdale and Mario Lopez stopped by the LGFameUs set to show off their moves and hit the right notes.

Through its partnership with MGM, LG launched www.lgfameus.com, a movie-themed micro site which includes an online talent promotion. The online talent contest allows aspiring artists to submit videos of their performance of the FAME theme song for a chance to win a grand prize of $50,000. The contest runs through October 5th and the winner will be announced on October 12th. Visitors to the site are encouraged to vote for their favorite videos giving them a chance to win a mobile phone daily or home entertainment theatre upon conclusion of the promotion. For each vote, LG will make a donation to the VH1 Save The Music Foundation through its on-going partnership with the non-profit organization. The VH1 Save The Music Foundation is a non-profit organization dedicated to improving the quality of education in America's public schools by restoring music education programs in cities across the U.S. and raising awareness of the importance of music participation for our nation's youth.

"What has made LG the perfect partner on FAME is their ability to reach our audience effortlessly across different platforms," observed Christine Batista Senior Vice President of Marketing and National Partnerships. "Simply put, we are thrilled with LG's 'FAMEUS' effort."

Premiere attendees also enjoyed a free concert sponsored by LG that included V-Factory and their lead singer, Asher Book, who is one of the FAME cast members. Fellow actors and singers Naturi Naughton and Collins Penne also performed for excited fans.

FAME

A reinvention of the original Oscar -winning hit film, FAME follows a talented group of dancers, singers, actors, and artists over four years at the New York City High School of Performing Arts, a diverse, creative powerhouse where students from all walks of life are given a chance to live out their dreams and achieve real and lasting fame... the kind that comes only from talent, dedication, and hard work.

The cast includes Asher Book as Marco, Kristy Flores as Rosie, Paul Iacono as Neil, Paul McGill as Kevin, Naturi Naughton as Denise, Kay Panabaker as Jenny, Kherington Payne as Alice, Collins Pennie as Malik, Walter Perez as Victor, and Anna Maria Perez de Tagle as Joy. Their instructors include Debbie Allen as Principal Simms, Charles S. Dutton as Alvin Dowd, Kelsey Grammer as Joel Cranston, Megan Mullally as Fran Rowan, and Bebe Neuwirth as Lynn Kraft.

About LG Electronics, Inc.

LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit, www.lgmobilephones.com.

About MGM

Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit http://www.mgm.com/

About Lakeshore Entertainments

Lakeshore Entertainment is a leading independent production, finance and international sales and distribution company. Founded in 1994 by Chairman and CEO Tom Rosenberg, Lakeshore has produced more than 60 films including the Academy Award winning MILLION DOLLAR BABY as well as RUNAWAY BRIDE, THE MOTHMAN PROPHECIES, the UNDERWORLD franchise, EXORCISM OF EMILY ROSE, CRANK, THE GIFT, AUTUMN IN NEW YORK and ARLINGTON ROAD. Lakeshore's current and upcoming releases are the romantic comedy "The Ugly Truth" starring Katherine Heigl and Gerard Butler, directed by Robert Luketic through Sony Pictures; "Gamer" a dystopian action thriller starring Gerard Butler set for September 4th through Lionsgate; and "FAME" the dynamic reinvention of the Oscar -winning film set for September 25 through MGM.

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Photo: http://www.newscom.com/cgi-bin/prnh/20090925/NY81980
PRN Photo Desk, photodesk@prnewswire.com Video: http://www.prnewswire.com/mnr/lg/40160

Source: LG Mobile Phones

CONTACT: LG Electronics Inc., LG MobileComm U.S.A., Inc, Demetra
Kavadeles, +1-707-328-5307, dkavadeles@lge.com, LG One, Julie Stephens,
+1-310-724-5964, Julie.stephens@lg-one.com

Web Site: http://www.lgfameus.com/

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Profile: International Entertainment