Tirso Navarro Named President, CBS Outdoor Latin America

Tirso Navarro Named President, CBS Outdoor Latin America

Executive to Oversee Mexico and South American Operations

NEW YORK, Sept. 21 /PRNewswire-FirstCall/ -- Tirso Navarro has been named President, CBS Outdoor Latin America, it was announced today by Wally Kelly, President and CEO, CBS Outdoor, Americas. In this new position Tirso, who previously served as Director General for CBS Outdoor-Mexico, will oversee all Latin American businesses, including Mexico and South America. The appointment is effective immediately.

"Tirso has done a tremendous job overseeing our businesses in Mexico, and we're confident he is the perfect choice to lead our entire Latin American operations," said Kelly. "By expanding his responsibilities to include these regions we are in effect creating a one-stop shopping opportunity for clients eager to reach Spanish-speaking audiences."

Antonio Alonso, who previously oversaw South America, was recently named President and CEO of CBS Outdoor's business in Europe and Asia, based in London.

With CBS Outdoor's 2008 purchase of the South American-based International Outdoor Advertising Group, CBS became one of the continent's largest out-of-home media businesses. The acquisition added more than 17,000 advertising faces in Argentina, Brazil, Chile and Uruguay to CBS's growing Latin American portfolio.

Navarro has been with CBS Outdoor since 2004. Before that he served as a Director at Dresden Partners in Mexico City, advising clients on media management, integration and development. Before that he was General Manager for Mindshare Mexico. He also served as Country Manager for Dun & Bradstreet Information Services, overseeing operations in Mexico, Venezuela, Central America and the Caribbean.

CBS Outdoor is the largest out-of-home media business in North America, and has a major presence across Europe, Asia and South America. With both traditional outdoor and transit properties, the division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets.

About CBS Corporation

CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios, CBS Studios International and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment) and motion pictures (CBS Films). For more information, log on to www.cbscorporation.com.

First Call Analyst:
FCMN Contact: rsribnyj@CBS.com

Source: CBS Corporation

CONTACT: Jeremy Murphy, +1-212-975-4577, jeremy.murphy@cbs.com

Web Site: http://www.cbscorporation.com/

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Profile: International Entertainment