Mega TV Signs Multi-market Affiliation Agreements with HDTV Inc.

Mega TV Signs Multi-market Affiliation Agreements with HDTV Inc.

Critically Acclaimed Spanish Language Programming to Premier in Tampa, Charleston and Palm Springs

MIAMI, Sept. 30 /PRNewswire/ -- Spanish Broadcasting System (SBS) (NASDAQ:SBSA) announced today that Mega TV has signed three multi-market affiliation agreements with HDTV, Inc. in the key markets of Tampa, Florida, Charleston, South Carolina, and Palm Springs, California. With these new affiliates, Mega TV is now in eight markets, reaching more than 3.5 million homes of the Hispanic population.

These new Mega TV affiliates are scheduled to launch during the month of October 2009, and will broadcast Mega TV's critically acclaimed programming including, "Papparazzi TV Sensacional," "Maria Elvira Live!" "Esta Noche Tu Night" with Alexis Valdes and "Los Implicados," among others.

Mega TV will air on WFHD, Channel 36.2 in Tampa, WHDC Channel 40.2 in Charleston, and KLPS, Channel 19.2 in Palm Springs CA.

"Tampa, Charleston and Palm Springs are perfect markets to further build the Mega TV brand," said Cynthia Hudson, EVP/CCO of SBS and the Managing Director of Mega TV. "We have a unique style and take an original approach to Spanish-language content by using renowned talent and fresh formats. Our growing footprint across the country is proof that our original and relevant programming is resonating with US Latinos, and we expect the network to continue its successful track record of ratings on a national level."

John Salov, President, HDTV stated, "We are excited about our new partnership with Mega TV and pleased to be able to offer Hispanic viewers in Tampa, Charleston and Palm Springs a fresh alternative and a new source of Spanish-language programming that only Mega TV can deliver."

"The launches in Tampa, Charleston and Palm Springs reaffirm our commitment to expanding our distribution, and we are continuing negotiations with various station groups and cable operators around the country," said Maggie Salas-Amaro, Director of Affiliate Relations for Mega TV. "We are excited to see Mega TV grow and look forward to supporting our newest partners."

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic- controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as leading radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events in the major U.S. markets and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.

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Source: Spanish Broadcasting System

CONTACT: Media and Press: Isabel Bucaram-Montana, Director of Marketing
and Communications, Spanish Broadcasting System, +1-786-470-1656,
imontana@sbscorporate.com

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Profile: International Entertainment