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Thursday, September 10, 2009

Mega TV Is the First Spanish-Language Network to Launch Its High Definition Service on the Comcast System in South Florida

Mega TV Is the First Spanish-Language Network to Launch Its High Definition Service on the Comcast System in South Florida

Mega TV's Full Primetime Programming Lineup Now Available in HD on Comcast Channel 438

MIAMI, Sept. 10 /PRNewswire-FirstCall/ -- Spanish Broadcasting System (NASDAQ:SBSA) ("SBS") announced today that Mega TV is broadcasting its entire primetime programming lineup in high-definition (HD) on Comcast cable systems in South Florida. The addition of Mega TV HD on Comcast will allow residents in South Florida to view and experience Mega TV's popular and originally produced primetime programs in the dynamically enhanced HD format.

Recently, Mega TV began broadcasting its primetime programs including "Maria Elvira Live," "Esta Noche Tu Night," "Paparazzi TV Sensacional," "Mega News" and "Los Implicados" in HD. Mega TV HD can be seen on Channel 438 on Comcast's Limited Basic High Definition service, in addition to its existing standard definition broadcast on Channel 22.

"This is a significant milestone in growing Mega TV's distribution footprint and our continued efforts to showcase our originally produced Mega TV programs," said Cynthia Hudson Fernandez, Chief Creative Officer of SBS and Managing Director of Mega TV. "The addition of Mega TV HD on Comcast will help meet the needs of the growing South Florida Hispanic audience for quality Spanish-language content in the latest HD format."

"Mega TV is a natural fit for Comcast South Florida and having its programming in HD is an added bonus for our viewers," said Comcast Marketing Vice President, Thomas Zemaitis. "Mega TV is a welcome addition to our growing HD lineup."

   Don't miss Mega TV in HD on Comcast Channel 438!    About Comcast Corporation  

Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.9 million cable customers, 15.3 million high-speed Internet customers, and 7.0 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

Comcast's South Florida region, which employs more than 2,400 people, encompasses Broward, Miami-Dade and Monroe Counties. Its regional offices are located in Miramar, FL.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as leading radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events in the major U.S. markets and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.

First Call Analyst:
FCMN Contact:

Source: Spanish Broadcasting System

CONTACT: Isabel Bucaram-Montana, Director of Marketing and
Communications, Spanish Broadcasting System, +1-786-470-1656,
imontana@sbscorporate.com, for Comcast; or Spero Canton, Comcast, South
Florida region, office, +1-954-534-7419, cell, +1-954-931-2906,
spero_canton@cable.comcast.com

Web site: http://www.spanishbroadcasting.com/


Profile: International Entertainment

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