Gather Around the Table With the Ingalls Clan as TV Land and CASA* Celebrate Family Day - A Day to Eat Dinner with Your Children(TM) - On Monday, September 28th

Gather Around the Table With the Ingalls Clan as TV Land and CASA* Celebrate Family Day - A Day to Eat Dinner with Your Children(TM) - On Monday, September 28th

NEW YORK, Sept. 23 /PRNewswire/ -- TV Land is celebrating Family Day - A Day to Eat Dinner with Your Children(TM) with The National Center on Addiction and Substance Abuse (CASA) at Columbia University for the fifth consecutive year on Monday, September 28th by showcasing a very special episode of the popular classic "Little House On The Prairie." This year, TV Land is continuing to honor the network tradition of dedicating the supper-time slot of 6:00pm (ET/PT) to a family-themed series. Additionally, September 2009 marks the 35th Anniversary of this Emmy Award-winning show. Family Day is the opportunity for the network to encourage and remind families of the importance of time spent dining together. Family-time dining together is vital because more than a decade of CASA research shows that the more often children eat dinner with their families, the less likely they are to smoke, drink or use drugs.

"Little House on the Prairie is a perfect show to air in honor of Family Day," states Larry W. Jones, president, TV Land. "It is a family favorite and embodies positive qualities and principles that are still relevant today and an ideal choice for a day meant to promote togetherness."

"We are delighted to once again have the support of TV Land for Family Day to remind Americans about the importance of family dinners," said Joseph A. Califano, Jr., CASA Founder and Chairman and former U.S. Secretary of Health, Education and Welfare. "Over the past decade and a half of surveying thousands of American teens and their parents, we've learned that the more often children have dinner with their parents, the less likely they are to smoke, drink or use drugs. I urge parents to arrange their schedules and the outside activities so that they can have frequent family dinners. If they do so, they'll discover what a difference dinner makes."

About CASA:

CASA is the only national organization that brings together under one roof all the professional disciplines needed to study and combat all types of substance abuse as they affect all aspects of society. CASA and its staff of more than 50 professionals has issued 69 reports and white papers, published one book, conducted demonstration programs focused on children, families and schools at 238 sites in 91 cities and counties in 35 states plus Washington, DC and two Native American tribal reservations, held 18 conferences attended by professionals and others from 49 states, and has been evaluating the effectiveness of drug and alcohol treatment in a variety of programs and drug courts. In May 2007, CASA's Chairman Joseph A. Califano, Jr., called for a fundamental shift in the nation's attitude about substance abuse and addiction with publication of his book, HIGH SOCIETY: How Substance Abuse Ravages America and What To Do About It. In August 2009, Mr. Califano's book, How to Raise a Drug Free Kid: The Straight Dope for Parents, was published by Simon & Schuster's Touchstone/Fireside Division. For more information visit www.casacolumbia.org.

*The National Center on Addiction and Substance Abuse at Columbia University is neither affiliated with, nor sponsored by, the National Court Appointed Special Advocate Association (also known as "CASA") or any of its member organizations, or any other organizations with the name of "CASA".

TV Land and all related logos and titles are trademarks of Viacom International Inc.

About TV Land PRIME and TV Land

TV Land PRIME is TV Land's prime time programming destination designed for people in their mid-forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for consumers in their 40s. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in over 93 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.

First Call Analyst:
FCMN Contact:

Source: TV Land

CONTACT: Kelly Kearns, +1-212-654-5599, Kelly.Kearns@tvland.com, or
Vanessa Reyes, +1-310-407-4727, Vanessa.Reyes@tvland.com, both of TV Land

Web Site: http://www.tvland.com/

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Profile: International Entertainment