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Wednesday, September 30, 2009

Anchor Bay Entertainment Joins Forces With Susan G. Komen for the Cure(R) in the Fight Against Breast Cancer

Anchor Bay Entertainment Joins Forces With Susan G. Komen for the Cure(R) in the Fight Against Breast Cancer

The 13-Month Campaign is set to Include More Than 30 Home Entertainment Titles

BEVERLY HILLS, Calif., Sept. 30 /PRNewswire/ -- Anchor Bay Entertainment, the successful distributor of independent feature films and home entertainment product, has teamed up with Susan G. Komen for the Cure® in the fight against breast cancer. Over the next 13 months, Anchor Bay Entertainment will donate $1 for each DVD sold from its participating home entertainment titles, as well as develop specialized promotions for the campaign to raise breast cancer awareness. The company will donate a minimum of $100,000 towards the cause. The campaign will kick-off October 1, 2009, which marks the beginning of National Breast Cancer Awareness Month, and will end on October 31, 2010.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081009/LATH061LOGO)

Since 1982, Susan G. Komen for the Cure® has raised more than $1.3 billion for research, education and health services, making it the largest breast cancer advocacy organization in the world. It has more than 100,000 volunteers working in a network of 125 U.S. and international affiliates.

"We are extremely pleased to be helping Susan G. Komen for the Cure® in its efforts to find the cures for this devastating disease," said Bill Clark, president of Anchor Bay Entertainment. "It is estimated that one in every eight women in the U.S. will be diagnosed with breast cancer in her lifetime, but through this organization's life-saving efforts, the five year survival rate is an amazing 98 percent. We are fully committed to helping raise awareness and funds within our community."

"Susan G. Komen for the Cure® is proud to partner with Anchor Bay Entertainment in our promise to save lives and end breast cancer forever," said Katrina McGhee, vice president of global partnerships at Komen for the Cure®. "Without the support of our partners we wouldn't be able to fund the amount of research and community outreach projects that we do. Together, we'll see a world without breast cancer."

The home entertainment titles featured in this promotion include many of Anchor Bay Entertainment's leading fitness releases, as well as some of the largest-selling theatrical titles in the Anchor Bay Entertainment library. A complete list is below.

About Anchor Bay Entertainment

Anchor Bay Entertainment is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children's entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray(TM) formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media (www.starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure® and launched the global breast cancer movement. Today, Susan G. Komen for the Cure® is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, they have invested more than $1.3 billion to fulfill this promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. Since 1982, Susan G. Komen for the Cure® has played a critical role in every major advance in the fight against breast cancer - transforming how the world talks about and treats this disease and helping to turn millions of breast cancer patients into breast cancer survivors.

Anchor Bay Entertainment's Campaign for the Cure includes the following home entertainment titles:

   1. Leslie Sansone Slim & Sleek Walk with Pilates   2. Leslie Sansone Walk Your Belly Flat   3. Leslie Sansone 5 Mile Fat Burning Walk   4. Leslie Sansone 5 Day Slim Down   5. Leslie Sansone 3 Mile Weight Loss Walk   6. Dance off the Inches: Hip Hop Party   7. Dance off the Inches: Dance It Off & Firm Up   8. Dance off the Inches: Dance It Off Ballroom   9. Dance off the Inches: Country Line Dance   10. Element: AM & PM Yoga for Beginners   11. Element: Yoga for Weight Loss   12. Element: Pilates for Weight Loss   13. Element: Yoga for Beginners   14. Element: Slim & Tone Pilates   15. Personal Training with Jackie Warner: Power Circuit Training   16. Dance With Julianne: Cardio Ballroom   17. Sunshine Cleaning   18. Last Chance Harvey   19. Henry Poole Is Here   20. Mad Money   21. The Visitor   22. Sleepwalking   23. Flashbacks of a Fool   24. Shanghai Kiss   25. Suzanne's Diary for Nicholas   26. It's a Boy Girl Thing   27. Girls Just Want to Have Fun   28. Righteous Kill   29. Traitor    30. Surfer, Dude  

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20081009/LATH061LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com/

Source: Starz Media LLC

CONTACT: Sue Procko of Sue Procko Public Relations, +1-323-653-5153,
sue@sueprockopr.com, for Anchor Bay Entertainment

Web Site: http://www.starz.com/


Profile: International Entertainment

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