Shakespeare Comes to Logo With Network Premiere of Critically Acclaimed Movie Musical 'Were the World Mine'

Shakespeare Comes to Logo With Network Premiere of Critically Acclaimed Movie Musical 'Were the World Mine'

Award-Winning Take on "A Midsummer Night's Dream" Premieres on Logo on Monday, September 7, 2009 at 9:00 PM ET/PT and LOGOonline.com

NEW YORK, Aug. 11 /PRNewswire/ -- Logo takes on The Bard with a new interpretation of the classic Shakespeare comedy "A Midsummer Night's Dream" with film festival favorite and award-winning film "Were the World Mine." One of the most buzz-worthy gay films in years, this playful movie musical will premiere Monday, September 7, 2009 at 9:00 PM ET/PT and on LOGOonline.com.

"Were the World Mine" tells the story of Timothy: a bullied gay student at an all-boy private high school struggling to fit in with his peers while helping his mother accept his sexuality. Things seem all the makings of a Shakespearian tragedy for Timothy until the school play is announced by his mystical, bohemian English teacher, Ms. Tebbit (Wendy Robie, Twin Peaks). Timothy is cast as "Puck" in the school's production of "A Midsummer Night's Dream," allowing him to get closer to his crush Jonathan, a straight jock, who is cast as one of the play's lead roles.

As an escape from the cruel realities of high school, Timothy transcends into a world of song and spectacle. However, Timothy's life crosses the boundaries of reality and fantasy when he follows a "Cupid's love" potion in his script and quickly discovers that anyone sprayed by this mystical potion falls in love with the first person of the same sex they see. Before long, the streets in Timothy's homophobic town are inundated with lovelorn gay and lesbian couples, creating mayhem amongst his friends, family and neighbors. Both the town and Timothy learn a lesson in tolerance and ultimate acceptance as Timothy tries to repair the mischief he unleashed.

Directed by Tom Gustafson, "Were the World Mine" has been an Official Selection at over 100 international film festivals, winner of 11 "Audience Awards" and winner of 12 "Jury Awards" including Outstanding Narrative Feature at Outfest 2008, the Los Angeles Gay and Lesbian Film Festival. The New York Times' Stephen Holden described the film as ". . .an enchanting, mildly subversive fantasia that reconciles sassy teenage argot with Elizabethan. One moment it is this, the next that."

"Were the World Mine" will be available on Logo On Demand throughout the month of September. To purchase the DVD and movie soundtrack, go to the Logo Shop at http://shop.logoonline.com/.

ABOUT LOGO

Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment gay and lesbian-themed network, from MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) . Launched in 2005, Logo's cable channel is in more than 39 million homes across the United States and is complemented by a federation of online properties, including LOGOonline.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.

ABOUT MTV NETWORKS

MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.

   CONTACTS:    Jason Shumaker                     Michael Barrett   212-846-7325                       212-654-3060   Jason.Shumaker@mtvn.com            Michael.Barrett@logostaff.com  

First Call Analyst:
FCMN Contact:

Source: Logo

CONTACT: Jason Shumaker, +1-212-846-7325, Jason.Shumaker@mtvn.com, or
Michael Barrett, +1-212-654-3060, Michael.Barrett@logostaff.com

Web Site: http://www.logoonline.com/

NOTE TO EDITORS: SCREENERS AVAILABLE UPON REQUEST

---

Profile: International Entertainment