Riddell Sports Extends Licensing Agreement, Remains the Official Helmet of the NFL

Riddell Sports Extends Licensing Agreement, Remains the Official Helmet of the NFL

No. 1 helmet manufacturer renews agreement through 2014

ROSEMONT, Ill., Aug. 13 /PRNewswire/ -- Riddell Sports today announced it has signed a multi-year extension to its existing licensing agreement with the National Football League (NFL).

Riddell, which merged its holdings with Easton Sports in 2006 to form Easton-Bell Sports, will maintain its standing as the official helmet of the NFL through 2014. Riddell has been the official helmet of the NFL since 1989.

"We are proud and honored to be entering our 20th year as the official helmet of the NFL and look forward to five more years as an official licensee of the preeminent sports organization in America," said Dan Arment, president of Riddell. "We have been and continue to be at the forefront of technology and look forward to bringing the best protective equipment to the NFL fields for years to come."

About Riddell

Riddell designs, markets and reconditions helmets, uniforms and protective equipment used in football and other team sports. Riddell was founded in Chicago in 1929 as a performance footwear company. Riddell has been the official helmet of the National Football League for 19 years and is the market leader in the institutional football category. Riddell's sales team services schools with "best in class" equipment and reconditioning services.

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Source: Riddell Sports

CONTACT: Matt Kovacs of Formula, +1-310-578-7050, kovacs@formulapr.com,
for Riddell Sports

Web Site: http://www.riddell.com/

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Profile: International Entertainment