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International Entertainment News

Monday, August 31, 2009

MOL Media and Qtrax Enter Into Strategic Partnership

MOL Media and Qtrax Enter Into Strategic Partnership

MOL Media to Market Qtrax Free and Legal Music Downloads in Malaysia and other Southeast Asian Communities

NEW YORK and KUALA LUMPUR, Malaysia, Aug. 31 /PRNewswire/ -- MOL Media Sdn. Bhd. and Qtrax Inc. (www.Qtrax.com) today announced a strategic partnership to market Qtrax free and legal high quality music downloads in Malaysia and other selected Southeast Asian communities.

According to Mr. Ganesh Kumar Bangah, Chief Executive Officer of MOL: "The Qtrax value proposition is their vast music and related content library that is killer content in today's fast moving internet industry." He added: "The launch of Qtrax in the region is well timed as the public realizes that peer-to-peer music download services while popular, are illegal. The launch of Qtrax will enable Asian consumers to listen to music free and legally while helping compensate artists for their hard work. The availability of such a service is long overdue in the region. MOL Media will direct traffic from our sites as well as our affiliate sites to further promote Qtrax and we are confident that local advertisers will come onboard.".

Mr. Allan Klepfisz, President and CEO of Qtrax said: "We expect to be announcing partnerships throughout Asia in the period prior to launch and we are thrilled to begin with MOL. Ganesh has created an impressive, cutting-edge organization with MOL via their various businesses including those of their associate, the Berjaya Corporation Group of companies. They will be able to add considerable value in terms of traffic and advertisers. Additionally, their global payment system will prove very useful in monetization for us moving forward.".

Mr. Jay Berman, Co-Chair of the Qtrax Advisory Board, commented: "Having spent many years as Chairman and CEO of the RIAA and subsequently the IFPI, in promoting respect for music copyright, I'm pleased that Qtrax will spearhead, together with substantial regional partners, a vastly superior alternative to pirate sites- something that has been sorely lacking."

Mr. Blake Indursky, EVP of Qtrax observed: "I have been involved in several of the negotiations that Qtrax has undertaken in the region and cannot help feel that history is in the making."

About MOL Media Sdn. Bhd.

MOL Media Sdn. Bhd. is MSC Malaysia Status Company that publishes, aggregates, markets and distributes various high-bandwidth broadband content such as videos and music through various mediums including personal computers, mobile devices and television. MOL Media leverages on the traffic generated by the internet properties of it associate company, MOL AccessPortal Berhad which operates the portal MOL.Com and monetizes the content through the MOLePoints payment system that has over 500,000 payment channels across 75 countries worldwide. MOL Media has a Individual Content Application Service Provider license in Malaysia and a Niche Internet Protocol Television License in Singapore that allows it to operate content-based Television services in both countries.

About Qtrax, Inc.

Qtrax is the world's first free and legal global download music service and showcases an innovative ad-supported downloading model that easily directs revenue back to artists and rights holders. Qtrax has successfully signed licensing deals with major labels, music publishers and leading indies. Qtrax will soon provide fans with access to a colorful and diverse catalog with millions of high-quality, high-fidelity digital music files. Based in New York City, Qtrax is a subsidiary of Brilliant Technologies Corporation (OTC Pink Sheets: BLLN - News), a publicly traded technology holding company.

Safe Harbor

This announcement contains express or implied forward-looking statements which involve known and unknown risks and uncertainties that could cause actual results to differ materially from those suggested, including but not limited to risks identified and discussed in company filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof and future results may differ materially from expectations and the company disclaims any obligation to update them except as required by law.

First Call Analyst:
FCMN Contact:

Source: Qtrax Inc.

CONTACT: Michelle Manoff, Rubenstein Public Relations, +1-212-843-8051,
mmanoff@rubensteinpr.com; or Halida Abu Bakar, Corporate Development Manager,
MOL Media Sdn. Bhd., +603-2182-1251, halida@mol.com

Web Site: http://www.qtrax.com/


Profile: International Entertainment

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