LEGO(R) STAR WARS(TM) Celebrates 10 Years of the Force With 'The Quest for R2-D2'

LEGO(R) STAR WARS(TM) Celebrates 10 Years of the Force With 'The Quest for R2-D2'

- Fans follow search through online comics and mini movie to premiere on Cartoon Network -

ENFIELD, Conn., Aug. 24 /PRNewswire/ -- LEGO Systems, Inc. continues its year-long celebration of 10 years of LEGO STAR WARS(TM), its first licensed property, by inviting fans to join a search for R2-D2 in a fun-filled crossover event featuring the fan-favorite droid. Taking place through online animated comics that culminate in a 5-minute LEGO STAR WARS CGI animation mini movie, "The Quest for R2-D2" will premiere as a commercial event within Cartoon Network prime time programming on Friday, August 28 at 9p.m.

Kids and kids at heart can visit www.StarWars.LEGO.com to find new comics, which follow the saga of the search for R2-D2.

"To commemorate the 10th anniversary of LEGO STAR WARS, we've created an engaging program for fans of any age that delivers the best of the STAR WARS franchise with the humor, versatility and fun of the LEGO brand," said Michael Pratt, senior brand manager, LEGO Systems. "Each mini movie we have created and premiered on Cartoon Network has become a mini blockbuster, so we're thrilled to add a new layer of engagement to the event with a series of online comics to tease the story and drive excitement for the premiere."

"LEGO STAR WARS: The Quest for R2-D2" was produced by M2 Films.

For additional information on the comics, mini movie, and additional LEGO STAR WARS 10th anniversary celebrations please visit www.StarWars.LEGO.com

   LEGO STAR WARS 10th Anniversary Fun Facts:   --  From 1999 to the end of 2008, a total of 106,107,779 LEGO STAR WARS       products were sold.   --  In 2008, nearly 15 million LEGO STAR WARS sets were sold worldwide,       equaling, on average: 40,402 boxes per day, 1,683 boxes per hour, 28       boxes per minute, every day, around the world.   --  A total of 182 LEGO STAR WARS sets have been created in the last 10       years.   --  The best-selling LEGO STAR WARS set is the original 7140 X-wing       Fighter(TM) from 1999.    --  From 1999-2009, a total of 254 LEGO minifigures have been introduced       to enhance the fun and encourage creative play within the LEGO STAR       WARS franchise.    

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

LEGO and the LEGO logo are trademarks of The LEGO Group. 2009 The LEGO Group.

Lucasfilm, the Lucasfilm logo, STAR WARS(TM) and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. 2009 Lucasfilm Ltd. & TM. All rights reserved. All other trademarks and trade names are properties of their respective owners.

CARTOON NETWORK the logo and Toonami are trademarks of and 2009 Cartoon Network.

   MEDIA CONTACTS:   Julie Stern, LEGO Systems, Inc.   860-763-7834 or julie.stern@lego.com    Jennifer Toner, Cartoon Network   212-275-6642 or Jennifer.toner@turner.com  

First Call Analyst:
FCMN Contact:

Source: LEGO Systems, Inc.

CONTACT: Julie Stern of LEGO Systems, Inc., +1-860-763-7834,
julie.stern@lego.com; or Jennifer Toner of Cartoon Network, +1-212-275-6642 or
Jennifer.toner@turner.com

Web Site: http://www.lego.com/

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Profile: International Entertainment