ActionView International, Inc. Closes Acquisition Transaction With MatchFights, LLC

ActionView International, Inc. Closes Acquisition Transaction With MatchFights, LLC

MURRIETA, Calif., Aug. 18 /PRNewswire-FirstCall/ -- ActionView International, Inc. (Pink Sheets: AVEW) today announced the close of its acquisition transaction with MatchFights, LLC, which is launching live, pay-per-view entertainment events delivered in high definition over the Internet. With the close of the transaction, MatchFights will now become the focus of the public company's operations.

The close was effected by an exchange of shares in which ActionView International, Inc. acquired 100% of MatchFights, LLC's issued and outstanding stock in exchange for ActionView Series A Preferred stock which, in aggregate, convert into 51% of ActionView outstanding common stock. An additional issuance of ActionView Series A Preferred stock, which converts to an additional 24% of ActionView outstanding common stock, has been place in escrow. The escrowed shares will be released to MatchFights, LLC if the company meets defined revenue targets.

MatchFights, LLC and its Bare Knuckle Brawlers property recently outlined its strategy to deliver live, high definition, pay-per-view events, including no-holds-barred bare knuckle fights, in an interactive venue over the Internet to a global audience. MatchFights intends to sanction events and ultimately create bare knuckle champions that are recognized worldwide. The live events will have broad appeal and include elements of fighting, music, ring girl contests, and other live entertainment as part of the broadcast. The premier Bare Knuckle Brawlers Fight Club event will take place on September 25, 2009.

"We are extremely pleased to have closed our merger transaction with ActionView International, which will allow us to move forward as a public company," commented MatchFights, LLC spokesman Gregg Geddes. "MatchFights and Bare Knuckle Brawlers will provide a highly unique and exciting brand of entertainment delivered to a worldwide audience. The fact that we will now be operating within a U.S. public company makes MatchFights even more unique in the world of Internet delivered entertainment, and we expect to make use of this public platform to grow our brand around the world faster and more effectively.

"Since the MatchFights' business model was designed to create a revenue-driven company, the public opportunity is even more attractive. With relatively fixed costs for the delivery of our live events worldwide over the Internet, MatchFights does not expect to need significant capital to achieve long-term growth and expansion. The focus will continue to be on the growth of revenues through increasing the number of pay-per-view buys for each event. Additional revenue streams will come from advertising, sponsorships, and a line of branded apparel and other products.

"We look forward to announcing the next steps in the company's development, including a high level advisory board, which is expected to include recognized names in the world of fighting, strategic partnerships that will help MatchFights deliver the best possible quality product to its viewers, and additional information on the September 25th premier event and subsequent live events that are in the planning stages.

"We hope ActionView shareholders are as excited as we are about the potential of the company and will pay close attention to these upcoming developments as they are announced."

About ActionView International, Inc.

ActionView International has completed its acquisition of MatchFights, LLC, which is now the focus of the company's operations. For additional information about MatchFights and its Bare Knuckle Brawlers Fight Club, please visit www.matchfights.com or www.bkbfightclub.com.

Forward-Looking Statements

This release contains 'forward-looking statements' within the meaning of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be 'forward-looking statements.' Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated.

   Contact:   Gemini Financial Communications, Inc.   Investor Relations   888-528-0883   media@matchfights.com  

First Call Analyst:
FCMN Contact:

Source: ActionView International, Inc.

CONTACT: Gemini Financial Communications, Inc., Investor Relations,
1-888-528-0883, media@matchfights.com, for ActionView International, Inc.

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Profile: International Entertainment