Rentrak Theatrical Announces Box Office Numbers for Weekend of July 24, 2009

Rentrak Theatrical Announces Box Office Numbers for Weekend of July 24, 2009

LOS ANGELES, July 26 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of July 24 through July 26, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, July 26, 2009 by Rentrak Theatrical include:

   Rank  Title                           Weekend Gross  Locations   ----  -----                           -------------  ---------    1    G-Force                         $32,152,000    3697    -    -------                         -----------    ----    2    Harry Potter And The Half Blood          Prince                         $30,000,000    4325    -    ------------------------------- -----------    ----    3    The Ugly Truth                  $27,000,000    2882    -    --------------                  -----------    ----    4    The Orphan                      $12,770,000    2750    -    ----------                      -----------    ----    5    Ice Age: Dawn Of The Dinosaurs   $8,200,000    3300    -    ------------------------------   ----------    ----    6    Transformers: Revenge of the          Fallen                          $8,000,000    3237    -    -------------------------------  ----------    ----    7    The Hangover                     $6,465,000    2285    -    ------------                     ----------    ----    8    The Proposal                     $6,423,000    2779    -    ------------                     ----------    ----    9    Public Enemies                   $4,169,620    2291    -    --------------                   ----------    ----   10    Bruno                            $2,719,325    1895   --    -----                            ----------    ----   11    500 Days of Summer               $1,630,000      85   --    ------------------               ----------      --   12    Up                               $1,609,000    1070   --    --                               ----------    ----    Weekend of 07/24/09 to 07/26/09   

Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:      Rogers & Cowan for Rentrak Corporation                  Sallie Olmsted                   Amanda Bartz                  (310) 854-8124                   (310) 854-8151                  solmsted@rogersandcowan.com      abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Rogers & Cowan for Rentrak Corporation: Sallie Olmsted,
+1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bartz,
+1-310-854-8151, abartz@rogersandcowan.com

Web Site: http://www.rentrak.com/

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Profile: International Entertainment