Rentrak Theatrical Announces Box Office Numbers for Weekend of July 17, 2009

Rentrak Theatrical Announces Box Office Numbers for Weekend of July 17, 2009

LOS ANGELES, July 19 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of July 17 through July 19, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, July 19, 2009 by Rentrak Theatrical include:

    Rank  Title                               Weekend Gross      Locations    ----  -----                               -------------      ---------      1   Harry Potter And The Half Blood           Prince                              $79,475,000           4325      -   -------------------------------      -----------           ----      2   Ice Age: Dawn Of The Dinosaurs       $17,700,000           3817      -   ------------------------------       -----------           ----      3   Transformers: Revenge of the           Fallen                              $13,750,000           3857      -   -------------------------------      -----------           ----      4   Bruno                                 $8,373,565           2759      -   -----                                 ----------           ----      5   The Hangover                          $8,315,000           2667      -   ------------                          ----------           ----      6   The Proposal                          $8,294,000           3043      -   ------------                          ----------           ----      7   Public Enemies                        $7,592,330           3118      -   --------------                        ----------           ----      8   Up                                    $3,147,000           1708      -   --                                    ----------           ----      9   My Sister's Keeper                    $2,825,000           1967      -   ------------------                    ----------           ----     10   I Love You, Beth Cooper               $2,665,000           1872     --   -----------------------               ----------           ----     11   The Taking Of Pelham 123                $885,000            610     --   ------------------------                --------            ---     12   500 Days of Summer                      $837,588             27     --   ------------------                      --------             --    Weekend of 07/17/09 to 07/19/09   

Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                      Amanda Bartz              (310) 854-8124                      (310) 854-8151              solmsted@rogersandcowan.com         abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rentrak
Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment