Rentrak Theatrical Announces Box Office Numbers for Weekend of July 10, 2009

Rentrak Theatrical Announces Box Office Numbers for Weekend of July 10, 2009

LOS ANGELES, July 12 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of July 10 through July 12, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, July 12, 2009 by Rentrak Theatrical include:

   Rank   Title                               Weekend Gross       Locations     1    Bruno                                $30,426,240           2756     2    Ice Age: Dawn Of The Dinosaurs       $28,500,000           4102     3    Transformers: Revenge of the           Fallen                              $24,200,000           4293     4    Public Enemies                       $14,111,280           3336     5    The Proposal                         $10,507,000           3158     6    The Hangover                          $9,930,000           3002     7    I Love You, Beth Cooper               $5,000,000           1858     8    Up                                    $4,656,000           2201     9    My Sister's Keeper                    $4,180,000           2444    10    The Taking Of Pelham 123              $1,600,000           1116    11    Night At The Museum: Battle           Smithsonian                          $1,525,000            854    12    Star Trek                             $1,130,000            763    Weekend of 07/10/09 to 07/12/09     2009 by Rentrak Corporation    About Box Office Essentials   

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:   Rogers & Cowan for Rentrak Corporation               Sallie Olmsted                 Amanda Bartz               (310) 854-8124                 (310) 854-8151               solmsted@rogersandcowan.com    abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment