IMAX Corporation Announces Harry Potter and the Half-Blood Prince to Open in 62 IMAX(R) Theatres Internationally Day-and-Date, Opening Weekend

IMAX Corporation Announces Harry Potter and the Half-Blood Prince to Open in 62 IMAX(R) Theatres Internationally Day-and-Date, Opening Weekend

Explosive Opening Sequence to be Featured Exclusively in IMAX(R) 3D

LOS ANGELES, CA, July 14 /PRNewswire-FirstCall/ -- IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Warner Bros. Pictures today announced that Harry Potter and the Half-Blood Prince: The IMAX 3D Experience is the widest IMAX international release ever, opening in conjunction with the film's general release commencing on July 15th in 62 IMAX theatres internationally. Domestically, the picture will launch Wednesday, July 15th in select IMAX theatres in New York, Los Angeles and Chicago and expand shortly thereafter.

In IMAX(R) 3D theatres, the film will feature approximately 12 minutes of the movie's explosive opening sequence exclusively in live-action IMAX 3D, a special element fans last enjoyed in the final fight scene in Harry Potter and the Order of the Phoenix in 2007.

"Harry Potter and the Half-Blood Prince is the widest IMAX release ever internationally, a true testament to the continued appeal of this tremendous franchise and the growing interest in this format," said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures. "We are excited to partner with IMAX once again on this next installment of our incredibly successful series."

"As the Harry Potter series has evolved into a worldwide phenomenon, our partnership with IMAX has become invaluable in terms of delivering something extra to the fans around the globe," said Dan Fellman, President of Distribution, Warner Bros. Pictures.

"We're pleased to be able to share this film with our expanded audience, which has grown significantly since the previous installment in the Harry Potter series, thanks to the rollout of our digital projection system," said IMAX CEO Richard L. Gelfond. "Special features in IMAX continue to attract fans and repeat viewings, and we are looking forward to sharing the special 3D opening with consumers around the world."

"The level of anticipation for this film has been building since last fall," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Moviegoers and Potter fans will have the opportunity to experience the film in a very unique way this summer, and we're excited to extend this opportunity to a much broader audience this year."

Harry Potter and the Half-Blood Prince: An IMAX 3D Experience is scheduled to play beginning July 15th (day-and-date) at the following IMAX(R) theatres.

   INTERNATIONAL    Australia    Melbourne - Highpoint Hoyts IMAX   Melbourne - Melbourne IMAX   Perth - Carousel Hoyts IMAX   Sydney - Entertainment Quarter Hoyts Sydney   Sydney - LG IMAX Theatre Sydney    Austria    Graz - Cineplexx 8055 Graz   Vienna - Cineplexx Apollo Das Kino    Brazil    Sao Paolo - Bourbon Shopping Center IMAX Theater    China    Beijing - IMAX Theatre at the China National Film Museum   Beijing - IMAX Theatre UME Beijing International   Beijing - Shijingcheng Wanda Cinema   Changchun - Wanda International Cinema Changchun   Changsha - Changsha Wanda International Cinema   Shanghai - IMAX Theatre at Peace Cinema   Suzhou - Suzhou Science and Cultural Arts Centre    Czech Republic    Prague - Oskar IMAX Theatre - Palace Flora    Ecuador    Guayaquil - Nescafe IMAX Malecon 2000    France    Paris - Gaumont Disney Village IMAX    Germany    Berlin - CineStar IMAX 3D, Sony Center Berlin    Hong Kong    Kowloon - BEA IMAX Theatre    India    Hyderabad - PRASAD IMAX Theatre   Mumbai - IMAX Adlabs Theatre   Kolkatta - Aeren R. IMAX Theatre at Mani Square Pvt. Ltd.    Japan    Kanagawa - 109 Cinemas Kawasaki   Minoh - 109 Cinemas Minoh   Saitama - 109 Cinemas Shobu    Korea    Gwangju - CGV Gwangju   Ilsan - CGV Ilsan   Seoul - CGV Wangsipni   Seoul - CGV Yongsan    Mexico    Cuernavaca - Cinemex Diana IMAX Theatre   Guadalajara - Cinepolis Galerias Guadalajara IMAX Theatre   Juarez - Cinepolis Las Misiones Cd. Juarez IMAX Theatre   Mexico City - Cinepolis Perisur IMAX Theatre   Mexico City - Cinepolis Universidad IMAX Theatre   Monterrey - Cinepolis Galerias Valle Oriente IMAX Theatre   Toluca - Cinepolis Galerias Metepec IMAX Theatre   Torreon - Cinemas Martinez   Veracruz - Cinepolis Las Americas IMAX Acuario de Veracruz    Netherlands    Amsterdam - Pathe Arena    New Zealand    Auckland - SKYCITY IMAX Theatre Queen Street    Philippines    Edsa - SM City North Edsa Mall   Manila - San Miguel Coca-Cola IMAX Theatre    Russia    Moscow - KinoStar City @ Mega Belaya Dacha   Moscow - Nescafe IMAX Theatre   St. Petersburg - Coca-Cola IMAX Kinostar City    Spain    Barakaldo - Yelmo Cines Megapark   Malaga - Yelmo Cines Plaza Mayor   Oviedo - Yelmo Cines Los Prados    Taiwan    Taipei - Samsung IMAX Miramar Cinemas    Thailand    Bangkok - KrungSri IMAX Siam Paragon    Turkey    Ankara - Ankara AFM IMAX   Istinye - AFM Istinye Park IMAX    UAE    Dubai - Grand Megaplex 21 IMAX    UK    Birmingham - IMAX Cinema Millennium Point   Bradford - National Media Museum IMAX Bradford   Glasgow - Glasgow Science Centre IMAX Cinema   Greenwich - ODEON Greenwich   London - BFI London IMAX Cinema   Manchester - ODEON Manchester IMAX Cinema at The Printworks   Wimbledon - ODEON Wimbledon    UKRAINE    Kiev - IMAX Theatre    About IMAX Corporation   

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best movie presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R), technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of March 31, 2009, there were 371 IMAX theatres (250 commercial, 121 institutional) operating in 43 countries.

IMAX(R), IMAX(R) 3D, IMAX(R) DMR, The IMAX 3D Experience(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and YouTube (www.youtube.com/imaxmovies).

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Source: IMAX Corporation

CONTACT: Media: IMAX Corporation, New York, Sarah Gormley, (212)
821-0155, sgormley@imax.com; Entertainment Media: Rogers Cowan, Los Angeles,
Elliot Fischoff, Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com;
Investors: IMAX Corporation - New York, Heather Anthony, (212) 821-0121,
hanthony@imax.com; Business Media: Sloane Company, New York, Whit Clay,
(212) 446-1864, wclay@sloanepr.com

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Profile: International Entertainment