Harry Potter and the Half-Blood Prince Posts Record International Opening Results in IMAX(R) Theatres

Harry Potter and the Half-Blood Prince Posts Record International Opening Results in IMAX(R) Theatres

- Biggest Five-Day International Gross of $3.6 million - Biggest International Wednesday Opening of $570,000 - Biggest International Single-Day Gross for an IMAX DMR(R) Title of $875,000 - 161 Domestic IMAX Locations to Open July 29th

LOS ANGELES, CA, July 20 /PRNewswire-FirstCall/ -- IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Warner Bros. Pictures today announced that Harry Potter and the Half-Blood Prince: An IMAX 3D Experience posted record international opening results, with an estimated $3.6 million coming from 62 IMAX(R) theatres, for a per screen average of $58,000 from Wednesday, July 15 through Sunday, July 19. The film also opened in three domestic locations in New York, Los Angeles and Chicago, where it generated $429,000 in gross box office, for a per screen average of over $143,000. The film will open in 161 additional domestic locations on July 29th, and will ultimately play on 231 IMAX screens worldwide.

"Warner Bros. is thrilled with the opening weekend numbers and setting a new IMAX international record," says Veronika Kwan-Rubinek, President of Warner Bros. Pictures International. "These results are a testament to the long and flourishing partnership we have had with IMAX, with Harry Potter and the Half Blood Prince marking the 19th feature title our companies have released together."

The film set IMAX opening weekend box office records in many international markets including: Russia and the Ukraine, France, Hong Kong, India, Brazil, the United Kingdom, Japan and the Philippines. Specific highlights from new IMAX locations include:

   -   The 109 Cinemas IMAX theatre in Kawasaki, Japan ranked as the highest       grossing screen in the country for the film's launch, generating       approximately $130,000 for the five-day period.   -   The new SM North EDSA IMAX theatre in Manila posted $56,692 for the       four-day period following its opening last Thursday.   -   The Big Cinemas IMAX theatre which opened last week in Mumbai, India       posted record box office numbers and 100% occupancy over the course       of the weekend.   

"We are pleased to be able to share this film with a large international audience and Potter fan base due to the continued rollout of our digital projection system," said IMAX CEO Richard L. Gelfond. "We are particularly pleased with the results considering that Transformers: Revenge of the Fallen: The IMAX Experience continued to play in the vast majority of our international theatres. Our long-time partnership with Warner Bros. on the Harry Potter series has been incredibly successful and we look forward to sharing the special IMAX(R) 3D opening with domestic audiences in the weeks ahead."

"The worldwide excitement around this title has been incredible, and we're so happy to be able to reach fans with another - our 4th, in fact - amazing Potter IMAX Experience," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Warner Bros. has created an unrivaled franchise with the Potter films, and we are grateful to them as well as David Heyman, David Baron and David Yates for enthusiastically supporting The IMAX Experience."

In IMAX 3D theatres, the film features approximately 12 minutes of the movie's explosive opening sequence exclusively in live-action IMAX 3D, a special element fans last enjoyed in the final fight scene in Harry Potter and the Order of the Phoenix in 2007.

Harry Potter and the Half-Blood Prince: An IMAX 3D Experience is scheduled to play beginning July 29th at the following domestic IMAX theatres.

   UNITED STATES    Arizona    Mesa - Gateway 12 IMAX   Phoenix - AMC Deer Valley 30 with IMAX    Arkansas    Little Rock - Dickinson Chenal 9 IMAX Theatre    California    Aliso Viejo - Edwards Aliso Viejo Stadium 20 & IMAX   Anaheim - CinemaFusion IMAX Anaheim GardenWalk   Arcadia - AMC Santa Anita 16 & IMAX   Burbank - AMC Burbank 16 & IMAX   Camarillo - Edwards Camarillo Palace Stadium 12 & IMAX   Cupertino - AMC Cupertino 16 & IMAX   Dublin - Regal Hacienda Crossings Stadium 21 & IMAX   El Dorado Hills - Regal Cinemas El Dorado Hills Stadium 14 & IMAX   Emeryville - AMC Bay Street 16 & IMAX   Escondido - Regal Escondido Stadium 16 & IMAX   Fairfield - Edwards Fairfield Stadium 16 & IMAX   Fresno - Edwards Fresno Stadium 22 & IMAX   Irvine - Edwards Irvine Spectrum IMAX   Long Beach - Edwards Long Beach 26 & IMAX   Los Angeles - IMAX Theatre at The Bridge: cinema de lux   Los Angeles - AMC Universal CityWalk Stadium 19 with IMAX   National City - AMC Plaza Bonita 14 & IMAX   Ontario - Edwards Ontario Palace 22 & IMAX   Rowland Heights - AMC Puente Hills 20 & IMAX   Sacramento - Esquire IMAX Theatre   San Diego - AMC Palm Promenade 24 & IMAX   San Diego - Edwards Mira Mesa Stadium 18 & IMAX   San Jose - AMC Eastridge Mall 15 & IMAX   San Francisco - AMC Loews Metreon 16 with IMAX   Santa Clara - AMC Mercado 20 & IMAX   Simi Valley - Regal Civic Center Plaza 16 & IMAX   South Gate - Edwards South Gate Stadium 20 & IMAX   Stockton - Regal City Centre Stadium 16 & IMAX   Torrance - AMC Del Amo 18 & IMAX   Woodland Hills - AMC Promenade 16 & IMAX    Colorado    Colorado Springs - Cinemark Carefree Circle IMAX Theatre   Denver - UA Colorado Center Stadium 9 & IMAX   Highlands Ranch - AMC Highlands Ranch 24 & IMAX   Westminster - AMC Orchard 12 & IMAX   Westminster - AMC Westminster Promenade 24 & IMAX    Connecticut    Manchester - IMAX Theatre at Cinema de Lux Buckland Hills 18    District of Columbia    Washington - Samuel C. Johnson IMAX Theater at the National Museum of   Nat. History    Florida    Altamonte Springs - AMC Altamonte Mall 18 & IMAX   Aventura - AMC Aventura 24 & IMAX   Fort Lauderdale - AutoNation(R) IMAX(R) Theater at Museum of Discovery   and Science   Fort Myers - Regal Gulf Coast Town Center Stadium 16 & IMAX   Jacksonville - AMC Regency 24 & IMAX   Orange Park - AMC Orange Park 24 & IMAX   Orlando - Regal Pointe Orlando Stadium 20 & IMAX   Orlando - Regal Waterford Lakes Stadium 20 & IMAX   South Miami - AMC Sunset Place 24 & IMAX   St. Augustine - World Golf Hall of Fame IMAX Theatre #   Tampa - AMC Veterans 24 & IMAX   Tampa - Channelside IMAX   West Palm Beach - Parisian 20 & IMAX    Georgia    Augusta - Regal Augusta Exchange Stadium 20 & IMAX   Buford - Regal Mall of Georgia Stadium 20 & IMAX   Kennesaw - AMC Barrett Commons 24 & IMAX   Morrow - AMC Southlake Pavilion 24 & IMAX    Hawaii    Honolulu - Regal Dole Cannery 18 & IMAX    Idaho    Boise - Edwards Boise Stadium 22 & IMAX    Illinois    Batavia - Randall 15 IMAX   Chicago - Navy Pier IMAX Theatre   Lincolnshire - Regal Lincolnshire 20 & IMAX   South Barrington - AMC Barrington 30 & IMAX   Woodridge - Cinemark Seven Bridges IMAX    Indiana    Evansville - Showplace Cinemas East 18 & IMAX   Indianapolis - Kerasotes ShowPlace 16 & IMAX   Indianapolis - IMAX Theatre at the Indiana State Museum   Noblesville - Hamilton Towne Center 16 & IMAX   Portage - Portage 16 IMAX    Iowa    Council Bluffs - Kerasotes Star Cinemas 16 & IMAX   Des Moines - Science Center of Iowa & Blank IMAX Dome Theater #    Kansas    Olathe - AMC Studio 30 & IMAX    Kentucky    Louisville - Cinema De Lux 20: Stonybrook IMAX   Newport - AMC Newport On The Levee 20 & IMAX    Louisiana    Harahan - AMC Elmwood Palace 20 & IMAX    Maine    Saco - Cinemagic & IMAX in Saco    Maryland    Baltimore - AMC Loews White Marsh 16 & IMAX   Baltimore - Maryland Science Center IMAX Theatre   Columbia - AMC Columbia 14 & IMAX    Massachusetts    Danvers - AMC Liberty Tree Mall 20 & IMAX   Methuen - AMC Methuen 20 & IMAX   Natick - Verizon IMAX 3D Theater at Jordan's Furniture - Natick   Reading - Verizon IMAX 3D Theater at Jordan's Furniture - Reading    Michigan    Dearborn - The Henry Ford IMAX Theatre   Grand Blanc - Trillium Cinema 14 & IMAX, Grand Blanc   Grand Rapids - Celebration! Cinema IMAX Theatre   Lansing - Celebration! Cinema IMAX Theatre   Sterling Heights - AMC Forum 30 & IMAX   Ypsilanti - Showcase Cinemas Ann Arbor IMAX    Minnesota    Apple Valley - Great Clips IMAX Theatre   Roseville - AMC Rosedale 14 & IMAX    Missouri    Independence - AMC Independence Commons 20 & IMAX   Kansas City - AMC BarryWoods 24 & IMAX   St. Louis - Wehrenberg Theatres Ronnies 20 Cine IMAX    Nevada    Henderson - Regal Sunset Station Stadium 13 & IMAX   Las Vegas - Brenden Theatres and IMAX at the Palms Casino Resort   Las Vegas - Regal Red Rock Stadium 16 & IMAX   North Las Vegas - Regal Aliante Stadium 16 & IMAX    New Hampshire    Hooksett - Cinemagic & IMAX in Hooksett    New Jersey    Atlantic City - Tropicana IMAX Theatre   Cherry Hill - AMC Loews Cherry Hill 24 & IMAX   Hamilton - AMC Hamilton 24 & IMAX    New York    Albany - Regal Crossgates Mall 18 & IMAX   Brooklyn - UA Sheepshead Bay Stadium 14 & IMAX   Deer Park - Regal Deer Park Stadium 16 & IMAX   Garden City - Leroy R. and Rose W. Grumman IMAX Dome Theater #   New Rochelle - Regal New Roc City 18 & IMAX   New York City - AMC Loews 34th Street 14 & IMAX   Rochester - Cinemark IMAX Theatre at Tinseltown USA   Stony Brook - AMC Stony Brook 17 & IMAX   West Nyack - IMAX Theatre at Palisades Center   White Plains - IMAX Theatre at City Center: Cinema De Lux 15   Williamsville - Regal Transit Center 18 & IMAX    North Carolina    Charlotte - Regal Stonecrest At Piper Glen Stadium 22 & IMAX   Concord - AMC Concord Mills 24 & IMAX   Raleigh - Wachovia IMAX Theatre at Marbles Kids Museum    Ohio    Columbus - AMC Easton Town Center 30 & IMAX   Cincinnati - IMAX Theatre at Springdale 18: Cinema De Lux    Oklahoma    Tulsa - Cinemark IMAX Theatre at The Tulsa    Oregon    Tigard - Regal Bridgeport Village Stadium 18 & IMAX    Pennsylvania    Bensalem - AMC Neshaminy 24 & IMAX   Harrisburg - Select Medical IMAX Theater at The Whitaker Center   Homestead - AMC Waterfront 22 & IMAX   Philadelphia - Tuttleman IMAX Theatre at the Franklin Institute   King of Prussia - UA King of Prussia Stadium 16 & IMAX   Reading - RC Reading Movies 11 + IMAX   Tarentum - Cinemark IMAX Theatre at the Galleria Pittsburgh Mills    Rhode Island    Providence - Providence Place Cinemas 16 & IMAX    Tennessee    Knoxville - Regal Pinnacle Stadium 18 at Turkey Creek   Nashville - Regal Opry Mills 20 & IMAX    Texas    Austin - The Bob Bullock Texas State History Museum IMAX Theatre   Dallas - Cinemark IMAX Theatre at Cinemark 17   Garland - AMC Firewheel 18 & IMAX   Houston - AMC Gulf Pointe 30 & IMAX   Houston - Edwards Houston Marq*e 23 & IMAX   Mesquite - AMC Mesquite 30 & IMAX   San Antonio - Santikos Palladium 18 IMAX Theatre   Sandy - Megaplex 17 IMAX at Jordan Commons   Sugar Land - AMC First Colony 24 & IMAX   Tomball - Santikos Silverado Station 18 IMAX    Virginia    Alexandria - AMC Hoffman Center 22 & IMAX   Hampton - Riverside IMAX Theater at the Virginia Air & Space Center   Midlothian - Regal Commonwealth 20 & IMAX   Virginia Beach - AMC Lynnhaven 18 & IMAX   Woodbridge - AMC Potomac Mills 18 & IMAX    Washington    Bellevue - Lincoln Square Cinemas IMAX Theatre   Kent - AMC Kent Station & IMAX   Lacey - Regal Martin Village Stadium 16 & IMAX   Seattle - Pacific Science Center Boeing IMAX Theatre   Seattle - Regal Thornton Place Stadium 14 & IMAX   Tukwila - AMC Southcenter 16 & IMAX    Wisconsin    Fitchburg - Kerasotes Star 18 & IMAX    CANADA    Alberta    Calgary - Cineplex Scotiabank Theatre Chinook IMAX Theatre   Edmonton - Cineplex Scotiabank West Edmonton Mall IMAX Theatre    British Columbia    Langley - Cineplex Colossus Langley IMAX Theatre   Richmond - Cineplex SilverCity Riverport IMAX Theatre    Nova Scotia    Halifax - Empire IMAX Theatre    Ontario    Gloucester - Cineplex SilverCity Gloucester IMAX Theatre   Mississauga - Cineplex Coliseum Mississauga IMAX Theatre   Toronto - Cineplex Scotiabank Theatre Toronto IMAX Theatre   Vaughan - Cineplex Colossus Woodbridge IMAX Theatre    Quebec    Montreal - Cineplex Scotiabank Theatre Montreal IMAX Theatre    # denotes 2D theatre              *denotes later launch    About IMAX Corporation   

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best movie presentations using proprietary IMAX, IMAX 3D, and IMAX DMR, technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of March 31, 2009, there were 371 IMAX theatres (250 commercial, 121 institutional) operating in 43 countries.

IMAX(R), IMAX(R) 3D, IMAX(R) DMR, The IMAX 3D Experience(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and YouTube (www.youtube.com/imaxmovies).

First Call Analyst:
FCMN Contact:

Source: IMAX Corporation

CONTACT: Media: IMAX Corporation, New York, Sarah Gormley, (212)
821-0155, sgormley@imax.com; Entertainment Media: Rogers Cowan, Los Angeles,
Elliot Fischoff, Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com;
Investors: IMAX Corporation - New York, Heather Anthony, (212) 821-0121,
hanthony@imax.com; Business Media: Sloane Company, New York, Whit Clay,
(212) 446-1864, wclay@sloanepr.com

---

Profile: International Entertainment