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International Entertainment News

Tuesday, July 28, 2009

Fuse, Live Nation and Comcast Team Up to Make a Lucky Connecticut Music Fan a 'Rock Star for a Year'

Fuse, Live Nation and Comcast Team Up to Make a Lucky Connecticut Music Fan a 'Rock Star for a Year'

Promotion Offers the Chance to Win Tickets to a Season of Concerts at Comcast Theatre in 2010

BERLIN, Conn., July 28 /PRNewswire/ -- Fuse, the only national network dedicated to music, Live Nation, and Comcast announced today the launch of a cross promotional sweepstakes, "Rock Star for a Year." This one-of-a-kind promotion will give consumers a chance to win two tickets to 20 concerts at Live Nation's Comcast Theatre in Hartford, CT during the 2010 season. The collaboration will include cross promotional opportunities for Fuse, Live Nation and a local cable operator in up to 15 markets on-air, on-line and on location.

"We're thrilled to be working with Comcast and Live Nation on this partnership," said Mike Bair, president, MSG Media. "Given Comcast's role as Connecticut's leading communications and entertainment provider, Live Nation's expertise in the live concert industry and knowledge of what excites concert goers, coupled with Fuse's ability to offer cable providers and concert promoters the opportunity to connect with viewers in a way no one else can through our national reach and Madison Square Garden Entertainment's assets, makes this unique collaboration the perfect partnership."

"This partnership is a natural fit for Comcast, as we are committed to delivering an unparalleled entertainment experience to our Connecticut customers," said Doug Guthrie, senior vice president of Comcast's Western New England Region, which includes Connecticut. "There are memorable performances on the Comcast Theatre's stage each summer and we're pleased to be able to help make one of our Connecticut customers a 'Rock Star for a Year' and give them access to 20 of next summer's unforgettable shows."

Beginning this week, Comcast customers in Connecticut can log on to www.rockstar.fuse.tv/Comcast to enter the sweepstakes. In addition to Connecticut, a winner will be selected in up to 14 major markets across the country, including Boston, Indianapolis, San Diego and more.

"Our job at Live Nation is to connect artists and fans, and Fuse is a direct conduit to some of the most active music fans in the country," said Joey Scoleri, senior vice president of tour marketing/promotion at Live Nation. "We expect this promotion to generate continued excitement and incremental ticket sales for one of the best summer concert lineups in recent memory."

Fuse will collaborate with Comcast to promote the sweepstakes on various cable television networks and online. Live Nation will promote the sweepstakes with co-branded signage and custom television spots that will run on TVs and displays throughout each venue and that will include Comcast in Connecticut.

About Fuse

Fuse brings viewers closer to their favorite artists and bands by featuring original series and specials, exclusive interviews, live concerts and video blocks - all rooted in the music experience. Celebrating the hit makers of today, familiar favorites and edgy newcomers, Fuse accommodates the wide ranging tastes and attitudes of its 12-34 year-old audience with compelling music programming on-air, on-line, on-demand and via mobile technologies. Fuse is a part of MSG Media, which includes television networks MSG and MSG Plus and MSG Interactive, which oversees all company wireless and online initiatives. MSG Media is a division of Madison Square Garden, L.P., which is owned by Cablevision Systems Corporation, and includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Hartford Wolf Pack (American Hockey League); MSG Entertainment, which includes concerts and events at Radio City Music Hall, Madison Square Garden, the Wang Center, the Beacon Theatre, as well as the legendary Chicago Theatre, and which manages wholly-owned live entertainment properties including the Radio City Rockettes and the Radio City Christmas Spectacular. Additional information about Fuse can be found at http://press.fuse.tv/

About Comcast Corporation

Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) (www.comcast.com) is the nation's leading provider of entertainment, information and communication products and services. With 24.1 million cable customers, 15.3 million high-speed Internet customers, and 6.8 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

Comcast serves nearly 550,000 customers and employs over 1,300 employees throughout 128 communities in Connecticut.

About Live Nation

Live Nation's mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV

First Call Analyst:
FCMN Contact:

Source: Comcast Cable

CONTACT: Jessica Sigelbaum for Fuse, +1-212-324-3427,
jsigelbaum@fuse.tv, or Laura Brubaker for Comcast, +1-860-505-2334,
Laura_Brubaker@cable.comcast.com, or John Vlautin for Live Nation,
+1-310-867-7127, johnvlautin@livenation.com

Web Site: http://www.comcast.com/


Profile: International Entertainment

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