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Friday, July 31, 2009

Cindy Cohen of Calabasas, CA Named Winner of TV Land's 'She's Got The Look'

Cindy Cohen of Calabasas, CA Named Winner of TV Land's 'She's Got The Look'

40-Year-Old Wife and Mother - Who Was Once Homeless - Fulfills her Dreams and Lands Contract with Wilhelmina Models, Inc., a Photo Spread in SELF Magazine and $100,000

LOS ANGELES, July 31 /PRNewswire/ -- Cindy Cohen of Calabasas, CA was crowned the winner of this season's "She's Got The Look," the TV Land PRIME original reality series which searches for the next great supermodel -- over the age of 35. Cohen was announced the winner on last night's dramatic season finale where she proved "She's Got The Look" in two demanding photo shoots that involved posing in a revealing swimsuit and modeling with live penguins and body paint. During the episode, the three remaining finalists -- Cindy Cohen, Theresa Kalnins and Leeane Locken -- jetted off to Miami for the last two photo shoot challenges of the competition. In a final twist, the models had to walk the runway with professional Wilhelmina models during a live fashion show. Cohen's amazing photos and runway performance swept the judges away and earned her a modeling contract with Wilhelmina Models, Inc., a photo spread in SELF Magazine, and $100,000.

"Cindy Cohen's path to become the winner of 'She's Got The Look' is a truly inspirational one," states Larry W. Jones, President, TV Land. "Her beauty, strength and determination made her a clear choice to win it all. She is an inspiration to people in their 40s who are seeking to transform their lives in significant ways."

"Cindy is the epitome of a classic beauty -- she's poised, elegant and gorgeous," said Sean Patterson, President of Wilhelmina Models. "I truly believe that the hardships she has overcome in life have helped her to become the amazing model that she now is. Wilhelmina could not be any more proud to welcome her into our family."

Cindy Cohen, a 40-year-old wife and mother who resides in Calabasas, CA, is now fulfilling her childhood dreams of becoming a model. Her early plans to pursue modeling were postponed after having her son at a young age, struggling to make ends meet and eventually becoming homeless. However, Cindy persevered through her tough times without ever giving up her dreams of being a model and has now proven "She's Got The Look" by taking the competition.

Viewers can go to TVLandPrime.com to see behind-the-scenes footage from Cindy's photo shoot with SELF Magazine as well as blogs and other exciting "She's Got the Look" features.

"She's Got The Look," which is hosted by supermodel Kim Alexis, is a collaboration with Wilhelmina Models, Inc., and sets out to discover a sophisticated, beautiful and confident woman 35 or older destined to become the next "it" girl of the fashion industry. In addition to a contract with Wilhelmina Models, Inc., and a photo spread in SELF Magazine, this season's winner also receives a check for $100,000. Supermodel Beverly Johnson, who made history as the first African-American model to appear on the cover of American Vogue, celebrity stylist Robert Verdi and Wilhelmina president Sean Patterson are all featured as judges on the series. RoC was the presenting sponsor of "She's Got The Look."

"She's Got The Look" is an Allison Grodner produced exclusively for TV Land. Keith Cox and Sal Maniaci serve as executive producers for TV Land; Sean Patterson and Corey Preston are executive producers from Wilhelmina.

TV Land and all related logos and titles are trademarks of Viacom International Inc.

About TV Land PRIME and TV Land

TV Land PRIME is TV Land's prime time programming destination designed for people in their mid-forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for consumers in their 40s. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in over 93 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.

About Wilhelmina

Wilhelmina is one of the largest model agency chains in the world, founded by legendary model, Wilhelmina Cooper in 1967. Today, they lead the industry in diversity and depth, and represent some of the biggest models, and celebrity talent in the world. Sean Patterson is the President of Wilhelmina Models. Wilhelmina has offices in New York, Los Angeles and Miami as well as licensees across the U.S.

About SELF

SELF is the premier women's magazine of total well-being, incorporating health and beauty, fitness and nutrition, happiness and personal style all in one package. 6.5 million readers turn to SELF each month. SELF is published by The Conde Nast Publications. For more information, visit www.Self.com.

About RoC

Established in France by a pharmacist and dermatologists, RoC has been a leading French skincare brand since 1957, devoted to developing anti-aging skin care products that guarantee visible, lasting results for healthier, younger looking skin. Since its U.S. introduction in 1999, RoC has been committed to working in partnership with dermatologists to introduce clinically proven, trusted products, leveraging breakthrough technology. Praised by women and skin care experts alike for its technology and innovation for more than 50 years, RoC offers anti-aging facial care focused on the following benefits: Multi-Benefit, Anti-Wrinkle, Lifting and Firming, Even tone and texture. To learn more about the science behind RoC , visit www.rocskincare.com.

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Source: TV Land

CONTACT: Jennifer Zaldivar, +1-212-846-8964,
Jennifer.Zaldivar@tvland.com or Vanessa Reyes, +1-310-407-4727,
Vanessa.Reyes@tvland.com, both of TV Land

Web Site: http://www.tvland.com/


Profile: International Entertainment

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