Nick at Nite Finishes Second Quarter as Basic Cable's Number-One Net With Women 18-49; Ranks Number Two With Adults 18-49 in Total Day

Nick at Nite Finishes Second Quarter as Basic Cable's Number-One Net With Women 18-49; Ranks Number Two With Adults 18-49 in Total Day

NEW YORK, June 30 /PRNewswire/ -- Nick at Nite closes second quarter as the number-one basic cable network with Women 18-49 in total day, averaging a 0.8/448,000 W18-49. Driven by hits like George Lopez, Roseanne and Home Improvement, Nick at Nite also ranks as the number-two cable network with Adults 18-49 (behind only USA Network) for the quarter, averaging a 0.6/668,000 A18-49 and 1.5 million total viewers (P2+).

George Lopez is the network's highest-rated program in second quarter, and has posted ratings growth since the show launched in September 2007. George Lopez averages a 0.6/678,000 A18-49 at 10 p.m. for the quarter and has posted gains of +20% with Adults 18-49 launch to date. George Lopez can be seen on Nick at Nite weekdays at 10 p.m.

In prime time, Nick at Nite averages a 0.6/1.6 million P2+ for the quarter. Nickelodeon recently announced that it is extending the Nick at Nite programming block to encompass all three hours of prime time (8-11 p.m. ET/PT), providing viewers with a slate of family programming including the upcoming Nick at Nite premiere of Malcolm in the Middle on July 5.

Year to date, Nick at Nite is averaging 1.5 million total viewers, a 0.6/679,000 A18-49 and a 0.8/442,000 W18-49.

Nick at Nite is Nickelodeon's nighttime programming block that features popular hit family comedies including the Emmy Award-winning series Home Improvement, George Lopez, and The Fresh Prince of Bel-Air, as well as Roseanne, one of the most talked about and celebrated sitcoms in television history.

Nick at Nite will continue its evolution as the home of the modern-day family comedy with the additions of Everybody Hates Chris, and the forthcoming original comedy, Glenn Martin, DDS, from Michael Eisner's Tornante Animation, later this year.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE: VIA.B) .

All numbers above are based on Nielsen Media Research and Nick at Nite's total programming day unless otherwise noted. Nick at Nite: M-Th and Sun: 9 p.m.-6:30 a.m.; Fri-Sat 10 p.m.-6 a.m. (ET/PT).

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-7491

Web Site: http://www.nickpress.com/

Company News On-Call: http://www.prnewswire.com/comp/583050.html

---

Profile: International Entertainment