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International Entertainment News

Monday, June 22, 2009

MultiVu Video Feed: THE WAIT IS OVER: "TRANSFORMERS: REVENGE OF THE FALLEN" PREMIERE

MultiVu Video Feed: THE WAIT IS OVER: "TRANSFORMERS: REVENGE OF THE FALLEN" PREMIERE

SPECIAL MOVIE TIE-IN: EXCLUSIVE LIMITED EDITION LG VERSA “TRANSFORMERS” PHONE

NEW YORK, June 22 /PRNewswire/ -- Megan Fox attended the red carpet event together with her "Transformers: Revenge of the Fallen" co-stars for the movie premier, sponsored by LG Mobile Phones. Michael Bay the director was also in attendance as the stars made their way into the theater for the big night. To highlight the larger-than-life characters, Paramount Pictures partnered with LG Mobile Phones to develop a mutli-media marketing campaign and limited edition LG Versa "Transformers" phone.

To support the role that LG's technology plays in the movie, the company transformed its sleek LG Versa into the limited edition LG Versa "Transformers" phone with exclusive multimedia functions, aesthetic appeal and superhero durability to excite movie-goers and Transformer fans everywhere. The phone has been changed inside and out and includes limited edition features, including exclusive mobile entertainment multimedia from the film. The exclusive phone will be available through in-store and online promotion.

While all the stars congregated for the movie premier, LG also launched a movie-themed microsite which includes an engaging and interactive online game for Transformers fans.

SATELLITE FEEDS:

 Tuesday, June 23rd, 2009           Tuesday, June 23rd, 2009 6:30 AM - 6:45 AM ET               10:30 AM - 10:45 AM ET Galaxy 19                          Galaxy 19 Transponder 15                     Transponder 15 C-Band                             C-Band Downlink Freq. 4000 Vertical       Downlink Freq. 4000 Vertical  

NEWS: "Transformers: Revenge of the Fallen" Premiere, sponsored by LG Mobile Phones, and Limited Edition LG Versa Phone

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at: http://www.prnewswire.com/broadcast/38843/press.html

SOUNDBITES:

  • Megan Fox, Actress
  • Shia LaBeouf, Actor
  • Josh Duhamel, Actor
  • Michael Bay, Director
  • Tim O'Brien, LG Marketing Director

B-ROLL INCLUDES:

  • Red carpet of Transformers: Revenge of the Fallen premiere
  • Celebrities in order of appearance
  • Product shots

VIDEO PROVIDED BY: LG Mobile Phones

CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3

Video: Hard copy requests, downloadable MPEG2, contact information and more available at:
http://www.prnewswire.com/broadcast/38843/press.html

Web site: http://www.uncoverlg.com


Profile: International Entertainment

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