Mediaguide and StratosAudio Deploy StratosMedia

Mediaguide and StratosAudio Deploy StratosMedia

Beyond Google radio: Interactive mobile devices measure listener response and ad performance on radio

LOS ANGELES, June 1 /PRNewswire/ -- Advertisers placing buys on radio now have access to a powerful suite of nationwide interactive radio services that drive a results-based offering. Mediaguide Inc. and StratosAudio, Inc, announce StratosMedia, a service that leverages broadcast radio's best traits as a local medium with community roots providing content that resonates with local populations. StratosMedia is a nation-wide interactive radio solution covering all major radio stations and markets, operable on iPhone and Blackberry and on Stratos compliant devices with resident FM radios.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090601/LA25014)

"Advertisers are looking for effective methods that leverage synchronized live broadcast and online media in tandem to drive measurable customer engagement," states Kelly Christensen, CEO at StratosAudio.

StratosMedia utilizes Mediaguide's real-time airplay and monitoring network, covering over 2500 stations in 150 markets and Stratos' sophisticated, interactive ad creation, distribution and targeting tools. Mediaguide's data currently fuels numerous "now playing" applications on popular smartphones and Stratos has similar applications for mobile phones including those with FM receiving capabilities.

The recent Wall Street Journal article "Radio Tunes Out Google in Rare Miss for Web Titan," noted that Google's radio effort failed because Google could not accurately measure listener response. Google CEO Eric Schmidt explained that on the web, Google could charge advertisers based on performance determined through clicks, but radio did not offer an ad performance equivalent. "With an enormous data corpus, our computers can do the math really well," he said. "But in the audio case, there wasn't a good signal back to us about which ads performed."

Tests conducted thus far demonstrate response metrics similar to those of the web. Cost of participation follows that of the web as well, where advertisers pay for response, qualified leads and saturation intelligence. StratosMedia features include the immediate ability for listeners to obtain more information about advertisements and songs, download bar coded coupons to their handsets, vote, purchase content, watch live video and more.

The tracking and reporting capabilities of StratosMedia compares real-time broadcast ad information with user interaction and click-through data from targeted customer demographics defined by advertisers using StratosMedia enabled interactive devices. This allows advertisers to focus their advertising investment on achieving a defined level of engagement instead of just buying exposure. StratosMedia leverages the power of broadcast radio in driving listeners to measurably engage with the content and advertising. "These are not theoretical technologies and platforms; they are all in the field and working today. StratosMedia provides the scale of reach, level of interaction and real-time measurability that broadcast radio advertisers are looking for," states Joe Capobianco, Senior Vice President of Business Development for Stratos.

"StratosMedia gives advertisers a solution with the call-to-action reach of broadcast radio and the interaction, targeting and accountability of the web," said Mike Morin, SVP of Business Development at Mediaguide. "Adding a granular level of targeted interaction to local market knowledge creates a very powerful media analysis tool," states John Hansen, Senior VP of IP & Global Strategies.

StratosMedia's primary focus is supporting advertisers. Participating broadcasters and mobile operators enjoy a turnkey solution featuring "found money" without equipment, integration, set up or deployment costs. "We already have pervasive data acquisition, enabled mobile devices, a user base and operational services," states Christensen. "Now we're focused on that single advocacy: advertising."

   StratosMedia launches June of 2009.    About Mediaguide   

Mediaguide uses proprietary, patent-pending digital fingerprinting technology to monitor and measure music and advertisements airplay on more than 2500 college, non-commercial and commercial radio stations in over 150 US markets, real time, 24/7. Mediaguide information provides business insight to record labels, broadcasters and advertisers and fuels broadcast radio content interaction through real-time connection to digital outlets & mobile device applications.

About Stratos

StratosAudio, Inc. is a Delaware incorporated company that won the CES Best of Innovations in the Mobile Electronics category in 2004 with Motorola and Hyundai Autonet. StratosAudio has dozens of pending and granted patents worldwide covering interactive media technologies. Software and licensing is available through StratosAudio for: broadcasters, radio manufacturers, mobile operators and device manufacturers. Stations and advertisers can use web-based tools to create and manage interactive radio campaigns on Stratos compliant mobile phones, including obtaining real time demographic metrics.

All trademarks, trade names, service marks and logos referenced herein belong to the respective companies.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20090601/LA25014
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN10
PRN Photo Desk, photodesk@prnewswire.com

Source: StratosAudio, Inc.; Mediaguide Inc.

CONTACT: Joe Capobianco, SVP Business Development, +1-626-289-0770 ext
609, jcapobianco@stratosaudio.com, or John Hansen, SVP IP & Global Strategies,
+1-626-289-0770, ext 608, jhansen@stratosaudio.com, both of StratosAudio,
Inc., press kit, http://www.doihavethephone.com/; or Mike Morin, SVP Business
Development, Mediaguide Inc., +1-616-990-1097, fax, +1-610-578-0804,
mmorin@mediaguide.com

Web Site: http://www.stratosaudio.com/
http://www.mediaguide.com/

---

Profile: International Entertainment