Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals for Week Ending May 17, 2009

Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals for Week Ending May 17, 2009

LOS ANGELES, MAY 21 /PRNewswire-FirstCall/ -- Rentrak Retail and Home Video Essentials, business units of Rentrak Corporation (NASDAQ:RENT) , today announced the Top 10 DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's proprietary tracking services, the top ten selling DVDs and the top ten most rented motion pictures, per data collected for the week ending May 17, 2009 include:

   Rentrak Top 10 Selling DVDs*     RANK    TITLE                                   STUDIO      WEEKS IN                                                                RELEASE     1     Taken                                    FOX            1     2     Underworld: Rise of the Lycans           Sony           1     3     The Curious Case of Benjamin Button      Paramount      2     4     Hotel for Dogs                           Paramount      3     5     Bride Wars                               FOX            3     6     Twilight                                 Summit         9     7     Bolt                                     Disney         8     8     Underworld Trilogy                       Sony           1     9     Two and A Half Men -            The Complete Fifth Season               Warner         1     10    Passengers                               Sony           1   *Week ended May 16, 2009      Rentrak Top 10 Renting DVDs     RANK    TITLE                                   STUDIO      WEEKS IN                                                                RELEASE     1     Taken                                    FOX             1     2     Underworld: Rise Of The Lycans           Sony            1     3     The Curious Case Of Benjamin            Button                                  Paramount       2     4     Bride Wars                               FOX             3     5     Passengers                               Sony            1     6     Last Chance Harvey                       Overture Films  2     7     Hotel For Dogs                           Paramount       3     8     Yes Man                                  Warner          6     9     The Uninvited                            DreamWorks      3     10    The Day The Earth Stood Still            FOX             6     About Retail Essentials(R)  

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials(R)

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at http://www.rentrak.com/.

   Contacts:    Sallie Olmsted/Amanda Bartz                Rentrak Corporation                310-854-8124/8151  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment