Fox Sports en Espanol Unveils Innovative New Platforms and Original Programming at Upfront Event in NYC

Fox Sports en Espanol Unveils Innovative New Platforms and Original Programming at Upfront Event in NYC

NEW YORK, May 19 /PRNewswire/ -- Fox Sports en Espanol, the number one Spanish-language sports brand, unveiled an array of exciting developments, including new original programming, rights to prestigious sporting event properties, and new and customized ways to get advertisers' brands in front of the consumer, during its Upfront event at Manhattan's famed Cipriani. Twelve years after launching as the first Spanish-language sports network in the U.S., the network announced that in 2010, a World Cup Year, it will have over 1500 hours of live and premiere soccer matches, which is more than any one, and almost more than all, Spanish-language networks combined.

For the first year in its history, the network provided access to a pre- produced multi media presentation on their business to business site, http://www.fseadsales.com/webcast, for those unable to physically attend the event. The event also served as a launch pad for its annual scavenger hunt, an interactive promotion which pits the country's top advertising professionals against each other in a fun experiential competition designed to showcase the network's assets.

"We relish the opportunity to update our advertising partners on exciting developments for the year ahead, both in person as well as through our online presentation," said Tom Maney, Senior Vice President of Advertising Sales for Fox Sports en Espanol. "The Upfront event and web presentation occur during a difficult economic period, when many other networks have forgone the Upfront season. In contrast, we are thrilled to be doing well and investing in this important interactive process."

Among the major announcements outlined by the network's top executives were:

UEFA Champions League - Fox Sports en Espanol celebrated its recent acquisition of the U.S. Spanish-language rights to the prestigious UEFA Champions League. The network is scheduled to televise 110 matches from the playoffs and group stage rounds. Each season, Fox Sports en Espanol will have the broadcast rights to premiere UEFA Champions League and SuperCup matches, as well as ancillary UEFA Champions League programming. With the 2010 World Cup around the corner, this recent acquisition bolsters the network's reputation of having the most relevant and exciting soccer content available in the country.

Tribuna Fox Sports - For 2010, Fox Sports en Espanol is developing what it believes will be the top sports news show in the market: Tribuna Fox Sports. Not just another sports talk show, Tribuna will be a fast paced, irreverent show, appealing to the young hardcore sports fan. Furthermore, Tribuna will be an extremely sponsor-friendly environment, and will encourage viewer participation through live call-in and on-line interactive segments.

"Power Panel" - Building on the creative success of the past, the network is now introducing the "Power Panel", which gives advertisers the opportunity to seamlessly incorporate creative elements into the live match. The "Power Panel" utilizes fifteen-second creative to showcase the client's brand message during breaks in live action.

Business-to-Business Site - As it's stable of sports properties continues to grow, Fox Sports en Espanol has taken steps to ensure that its clients have access to all the information they need about the network. For this reason, the network has launched a business to business website at www.FSEAdSales.com, designed to keep clients informed about programming, ratings, and creative executions.

Interactive Properties - Capitalizing on the exponential growth of on-line gaming and its appeal to sports fans of all ages, the network introduced an exciting new interactive property for consumers and advertisers nationwide, called Power Challenge. The online game will provide ample opportunities for advertisers interested in getting their brand into the action of the game. Sponsorships will include television, online and multiple in-game integrations.

Verizon Wireless Copa Alianza/El Sueno de Tu Vida Presented by Sears - During the event, Fox Sports en Espanol highlighted the return of its national grassroots initiative, Copa Alianza, and its successful promotion El Sueno de Tu Vida, the only national tour that exposes advertisers to a multi-layered media sponsorship, including television, online, print and activation at the grassroots level.

Scavenger Hunt - Fox Sports en Espanol brings back one of the most popular aspects that has been part of the Upfront event for the past 5 years. Launching today, this year's Scavenger Hunt features many new elements, including social networking, competitive team play, and a combination of real- life and online action. The game will be housed at www.ChatterballRun2009.com, asking teams of participants to solve multi- layered clues across the web universe, interact with aspects of the network's virtual world, and develop a team page as part of the competitive game.

"Landing the rights to UEFA Champions League was a huge coup for us," said Maney. "This latest acquisition is just one example of what our advertisers and viewers can expect from us in 2010. Our existing premiere programming, such as Copa Libertadores and Copa Sudamericana, coupled with new innovative ways of bringing advertisers to their audience, demonstrate why Fox Sports en Español remains number one in the market."

About Fox Sports en Espanol

Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Espanol is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC(R) and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video, portable content from FSE Movil and the Fox Sports en Espanol Magazine, we are and will continue to be the first name in the U.S. Hispanic sports space.

Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation's (NYSE:NWS) Fox Sports International. For more information, visit Fox Sports en Espanol online at foxsportsla.msn.com.

First Call Analyst:
FCMN Contact:

Source: Fox Sports en Espanol

CONTACT: Jennifer Serna, Fox Sports en Espanol, jennifer.serna@fox.com,
+1-310-444-8736; or Jeffrey Berger, The Jeffrey Group, +1-212-620-4100, ext.
111, jberger@jeffreygroup.com, for Fox Sports en Espanol

Web site: http://www.foxsportsla.msn.com/
http://www.fseadsales.com/webcast
http://www.fseadsales.com/
http://www.chatterballrun2009.com/

---

Profile: International Entertainment