Video: Avon Charts New Territory for Recruitment

Video: Avon Charts New Territory for Recruitment

- Company's First-ever Paid Program about Earning Opportunity Premieres -

NEW YORK, April 27 /PRNewswire/ -- As the U.S. unemployment rate continues to climb and many employees see hours cut back, people across the country are seeking solutions for financial security. Avon Products, Inc., came calling with an answer on Saturday, April 25, as the company premiers its first-ever 30-minute paid program promoting the Avon Independent Sales Representative earning opportunity. The program features personal, one-on-one stories from real Avon Representatives across the U.S. who have discovered economic empowerment for themselves and their families.

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(Logo: http://www.newscom.com/cgi-bin/prnh/20090424/NY05482LOGO )

This initiative is one element of the company's stepped up recruiting efforts, which have also included participation in nationwide career fairs and the airing of a pre-game Super Bowl commercial in early February featuring Avon Representatives telling their success stories.

"We have embarked on our boldest recruitment drive ever," said Geralyn Breig, Senior Vice President and President, North America, Avon Products, Inc. "Through many difficult economic times in our company's rich 123 year history, Avon has been the answer for women looking to earn an income to support themselves and their families."

The program is hosted by veteran broadcaster Deborah Norville and features Avon Representatives sharing their incredible stories of success. Suze Orman, the company's personal financial advisor for its Representatives, also makes an appearance in the program sharing her mother's experience with Avon in the early 60's, as well as her thoughts on empowering women and the strength behind this community of women helping each other to be more and have more. Scientists from the $100 million Avon Global Research and Development Center also appear in the paid program, discussing Avon's commitment to staying at the forefront of the beauty marketplace, bring leading-edge, technology-based products to women around the world.

"We created this special program to showcase our Representatives and share their powerful stories," said Joe Billone, Vice President, Communications, North America, Avon Products, Inc. "We believe that their very real and optimistic message of success will clearly resonate with people across America at this challenging economic time."

Avon enlisted Moxie Media Group, based in Denver, Colo., to produce the program, which debuted on the Oxygen Network on April 25 at 6:30 a.m. EDT. It is slated to run through the end of 2009 and will appear eight times each month on cable networks including USA, Lifetime and others.

Avon, the company for women, has been committed to sharing a solution for Americans to earn more rather than spend more for more than 120 years. Avon helps women start their own home-based business with only $10 to start and no inventory to stock. Today, it is leading the way in empowering women to step up, take responsibility and explore new opportunities for the ultimate goal in today's environment -- success without limits.

About Avon Products, Inc.

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through 5.8 million independent Avon Sales Representatives. Avon's product line includes beauty products as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Learn more about Avon and its products at www.avoncompany.com.

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Photo: http://www.newscom.com/cgi-bin/prnh/20090424/NY05482LOGO
PRN Photo Desk, photodesk@prnewswire.com Video: http://www.prnewswire.com/mnr/avon/37724

Source: Avon

CONTACT: Jennifer Iino-Harvey, +1-212-282-8193,
jennifer.iino-harvey@avon.com; or Lauren Haralson, +1-212-614-4192,
Lauren.Haralson@bm.com

Web Site: http://www.avoncompany.com/

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Profile: International Entertainment