Public Access Television Will Never be the Same

Public Access Television Will Never be the Same

OSLO, Norway, April 14/PRNewswire/ --

- never.no's Community TV Brings Broadcast to the People

- Visit never.no at the 2009 NAB Show, Booth N1830

never.no, creator of the software suite that powers the world's most popular participation TV solutions, today announced the launch of Community TV, a new and cost-effective way for schools, churches, nonprofits, and other organizations to manage and broadcast their own television programming both on-air and online.

"The never.no Community TV suite does nothing less than change the fundamentals of public access television," said Lars Lauritzsen, CEO of never.no. "Using Community TV, an organization can dramatically reduce the costs of hardware, infrastructure, and labor compared with traditional broadcast methods. At the same time, Community TV offers a truly community-driven television experience through user-provided content and interactive participation across multiple communication technologies."

A turnkey system, Community TV relies on never.no's participation TV software to provide an end-to-end solution for ingest, automation, and playout of user-provided content. The system also enables secure access to content so that it can be edited by users designated by the site owner. Community TV can be installed as enterprise software on the site owner's own servers, or it can be accessed as Software as a Service (SaaS) over the Internet.

Community TV is easy to use. Without needing any broadcast experience, a designated user can submit and schedule broadcast-quality video via Web browser from any location with an Internet connection. Community TV thus has the potential to replace any existing system that combines ingest, traffic, scheduling, and automation, not to mention transcoding for publishing to the Web.

Community TV also harnesses the interactive power of the traditionally competing technologies of Web and mobile to create an integrated, interactive media experience. Content uploaded for television broadcast is simultaneously uploaded for Web distribution. Participants can then view the content at their leisure, rate content, and write comments that others can view. Using additional never.no technology, comments entered on the Web or from mobile text messages can be broadcast on air with the relevant user content. Participants are empowered as content creators and commentators, fostering a sense of community and loyalty while minimizing the need for staffing by the site owner.

The Community TV platform is based on technology from Harris Corporation (NYSE: HRS), including the NEXIO AMP(TM) advanced media platform and the Inscriber(R) RTX(TM) on-air HD/SD graphics solution. The NEXIO AMP server manages playout for all user video content, and RTX brings both the channel's brand and the viewer's voice to life with a rich, graphical look and feel and interactive messaging.

"We are pleased to support never.no's successful venture to create a truly customized, integrated broadcast solution that enables such a dynamic and interactive viewer experience," said Tim Thorsteinson, president of Harris Broadcast Communications. "The NEXIO AMP server is widely recognized as a tool that enables a significant reduction in the costs associated with content acquisition, production, distribution, and management, and the RTX is an extremely flexible and powerful platform that provides operators with a great deal of creative freedom to handle complex graphics requirements."

More information on Community TV and other never.no products is available at http://www.never.no or by phone at +47-22-01-66-20.

About never.no

never.no connects broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers. never.no's interactive video platform enables audience participation by modifying the video stream based on live, user-submitted opinions and content. Able to function with traditional TV, Web TV, IPTV, and mobile TV platforms, the never.no product suite powers interactive TV formats and entire channels and allows viewers to participate through mobile phones and the Internet. With datacenters in Oslo, Los Angeles, and Dubai, never.no serves customers including broadcast, telco, and media companies worldwide. More information about never.no products is available at http://www.never.no.

All trademarks appearing herein are the property of their respective owners.

          never.no Contact:     Lars Lauritzsen     CEO     Tel: +47-22-01-66-20     E-mail: lars@never.no  

Source: never.no

Agency Contact: Marguerite Clark, Wall Street Communications, Tel: +33-1-45-25-6-91, E-mail: marguerite@wallstcom.com. never.no Contact: Lars Lauritzsen, CEO, Tel: +47-22-01-66-20, E-mail: lars@never.no

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Profile: International Entertainment