Nickelodeon is Basic Cable's Number-One Network in April; Captures Three of Cable's Top Five Shows Among Total Viewers

Nickelodeon is Basic Cable's Number-One Network in April; Captures Three of Cable's Top Five Shows Among Total Viewers

SpongeBob SquarePants Tops all Kids' Programs in April; iCarly Rules as Kids' Top Live-Action Show for Year to Date

NEW YORK, April 28 /PRNewswire/ -- Nickelodeon is basic cable's top total day network for April, posting double-digit leads with its kid 2-11 target audience over competitors for the month, as well as year to date. Nickelodeon also owned the top three kid-targeted programs (SpongeBob SquarePants, The Penguins of Madagascar, iCarly) on basic cable among total viewers in April -- and placed those three shows among all of basic cable's top five programs with total viewers for the month.

Nickelodeon is also home to the number-one live-action kids' show--iCarly--and the top two animated programs for kids and tweens--SpongeBob SquarePants and the brand-new hit The Penguins of Madagascar.

Additionally, Nicktoons Network (available in 54 million U.S. households) lodged its highest-rated April ever this month with all core demographics and total viewers, averaging a 0.4/55,000 K6-11 (+33%), a 0.3/40,000 T9-14 (+50%) and 168,000 total viewers (+56%). Nicktoons Network grew its April ratings by +50% with boys 6-11 in total day and +33% in prime time, averaging a 0.6/39,000 B6-11 (total day) and 0.8/48,000 B6-11 (prime time). The network also posted a +67% April ratings gain with boys 9-14 in both total day and prime time, averaging a 0.5/29,000 B9-14 (total day) and a 0.5/31,000 B9-14 (prime time). Nicktoons Network's recent debut of Iron Man: Armored Adventures (April 24, 7:30 p.m. ET) was the network's highest-rated original series premiere ever with boys 6-11, averaging a 2.0/125,000 B6-11 (+100% in rating).

Nick at Nite also was total day's number-one basic cable network with Adults 18-49 and Women 18-49, closing its most-watched April ever with those demographics and total viewers.

Nickelodeon again was tops with kids 2-11 and total viewers (persons 2+) for both the month and year to date:

   April 2009 (source: NMR, 3/30/09-4/26/09):    --  Nickelodeon averaged 2.1 million total viewers.  This marks a +30%       lead over The Disney Channel (1.7 million P2+) and a +118% lead over       Cartoon Network (980,000 P2+).    --  Nickelodeon averaged 3.3/1.2 million K2-11, a +22% lead over The       Disney Channel (2.7/930,000 K2-11) and +120% over Cartoon Network       (1.5/519,000 K2-11).    2009 Year to Date (source: NMR, 12/29/08-4/26/09):    --  Nickelodeon is averaging 2.2 million total viewers (P2+), a +37% lead       over The Disney Channel (1.6 million P2+) and a +107% lead over       Cartoon Network (1.1 million P2+).    --  Nickelodeon is averaging a 3.5/1.2 million kids 2-11, +30% ahead of       Disney (2.7/927,000 K2-11) and +119% over Cartoon Network (1.6/576,000       K2-11).    --  Nickelodeon is averaging a 3.1/651,000 K6-11, a +15% lead over The       Disney Channel (2.7/567,000 K6-11) and +72% over Cartoon Network       (1.8/371,000 K6-11).     Below are April grids for kid, tween and total viewer demographics:       Persons 2+        Rank    Net    All Basic Cable Programs     Rating     Del                                                               (000)          1     USA        WWE ENT (MON 9P)          2.2       5567          2    NICK      SPONGEBOB (SA 930A)         1.7       4330          3    NICK       PENGUINS (SA 10A)          1.7       4188          4     USA        NCIS (MON-FRI 8P)         1.5       3901          5    NICK        ICARLY (SA 8P)            1.4       3425            Top 5 Kids' Programs in April (3/30/09-4/26/09) - Total Day (6A-6A)     Kids 2-11        Rank     Net                  Program                 Rating   Del                                                                       (000)          1     NICK           SPONGEBOB (SA 930A)              7.0    2452          2     NICK            PENGUINS (SA 10A)               6.8    2396          3     NICK             ICARLY (SA 8P)                 5.6    1961          4     NICK           BARNYARD (SA 1030A)              5.3    1869          5     DSNY           WIZARDS (SUN 830P)               4.8    1662     Kids 6-11        Rank     Net                  Program                 Rating   Del                                                                      (000)          1     NICK           SPONGEBOB (SA 930A)              7.4   1576          2     NICK            PENGUINS (SA 10A)               7.2   1529          3     NICK             ICARLY (SA 8P)                 6.8   1438          4     DSNY           WIZARDS (SUN 830P)               6.7   1390          5     DSNY             SONNY (SUN 8P)                 5.9   1222     Kids 6-14        Rank     Net                  Program                 Rating   Del                                                                      (000)          1     NICK           SPONGEBOB (SA 930A)              6.1   1949          2     DSNY           WIZARDS (SUN 830P)               6.1   1922          3     NICK            PENGUINS (SA 10A)               5.9   1891          4     NICK             ICARLY (SA 8P)                 5.9   1884          5     DSNY             SONNY (SUN 8P)                 5.3   1677      Tweens 9-14        Rank    Net               Program               Rating   Del                                                                (000)          1     DSNY        WIZARDS (SUN 830P)             6.5   1373          2     DSNY          SONNY (SUN 8P)               5.5   1171          3     NICK          ICARLY (SA 8P)               5.3   1134          4     NICK        SPONGEBOB (SA 930A)            5.1   1096          5     NICK         PENGUINS (SA 10A)             5.0   1070    Kids 2-5        Rank    Net   Preschool Programs on Commercial TV  Rating   Del                                                                   (000)          1     NICK       MAX & RUBY (MF 1030A)            6.7     936          2     NICK          DIEGO (MF 930A)               5.9     826          3     NICK     BACKYARDIGANS (MF 1230P)           5.6     786          4     NICK     DORA THE EXPLORER (MF 9A)          5.6     784          5     DSNY    MICKEY MOUSE CLB (S-S 930A)         5.6     769     Persons 2+        Rank    Net        Kid-Targeted Programs        Rating   Del                                                                (000)          1     NICK        SPONGEBOB (SA 930A)            1.7   4330          2     NICK         PENGUINS (SA 10A)             1.7   4188          3     NICK          ICARLY (SA 8P)               1.4   3425          4     DSNY        WIZARDS (SUN 830P)             1.3   3311          5     NICK        BARNYARD (SA 1030A)            1.3   3245   

Source: Nielsen Media Research, Live + 7 day through 4/12/09, Live + Same Day from 4/13/09-4/26/09

Ranked by delivery (000) and based on regularly scheduled plays

Nickelodeon's programming day ends at 9 p.m. ET/PT (M-Th, Su) and 10 p.m. ET/PT (Fri-Sa)

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Joanna Roses. +1-212-846-7326, or Thamar Romero,
+1-212-846-5263, both for Nickelodeon

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Profile: International Entertainment